DOOD: A Digital Platform for Local Food Businesses
DOOD is an innovative platform designed for food-sector businesses—such as restaurants, bakeries, and greengrocers—seeking to move their offerings online and serve customers quickly and conveniently. Within just 24 hours, vendors can launch a personalized online store with delivery or click & collect options.
Although the client had ambitious plans to scale both the application and the CMS panel, the existing technology stack lacked the flexibility needed to support their goals efficiently.
Key challenges included:
Inflexibility of the existing tech stack in meeting evolving market demands
Need to design and implement new features for order processing, external device integration, and marketplace expansion
Improving UX/UI and ensuring the scalability of the solution
Providing an intuitive interface for users with little to no technical background
Country
France
Timeline
2020
Industry
Food
Our Solution
Following a thorough analysis of the client's needs, we rebuilt the platform almost from scratch. Our approach focused on current market expectations while preparing the product for future growth.
Key actions included:
A full redesign of the user interface and enhanced user experience (UX/UI)
- Implementation of new features:
Integration with fiscal cash registers and printers
Connections with delivery systems
Marketplace functionality—supporting orders from multiple stores in one checkout
A custom-built algorithm to support online sales, accessible even to non-tech-savvy users
Streamlined purchase flow for fast and convenient food ordering
Store personalization and integrations with White Label site (www.dood.com), social media, and Google
Thanks to well-planned actions and a modern approach, we were able to implement all the improvements the client asked for.
World-class technologies
Business Outcomes
DOOD evolved into a fully functional, scalable digital platform tailored to the needs of local food businesses and their customers—especially critical during periods of rapid market shifts such as the pandemic.
Client benefits included:
Ability to launch an online store in just 24 hours
Increased order volume due to rich features and easy-to-use interface
Better operational efficiency through POS and printer integrations
Ability to create local marketplaces aggregating multiple vendors
Intuitive design suitable for users without technical expertise
Enhanced shopping experience with delivery options and reduced wait times