Modernizing a Complex CMS for a Global Industrial Brand

AFRISO is a European industrial leader with over 150 years of experience, operating in 60+ countries and employing more than 1,100 people. The company delivers high-quality safety, control, and measurement solutions used across domestic, industrial, and environmental installations. Its expansive product offering is supported by a content-rich digital platform used by both partners and customers.

AFRISO’s existing Content Management System (CMS) served as a multifunctional platform. It included a news module, product catalog (sourced from external databases), technical documentation, certifications, user manuals, and a large knowledge base with videos and product usage guides.

But this system had started to show its age.

Key challenges included:

  • An outdated technology stack, limiting performance, security, and development

  • Management of vast and complex datasets, with product data coming from external sources

  • Search functionality that was outdated and poorly optimized

  • UI inconsistencies and lack of full mobile responsiveness

  • Security vulnerabilities and no structured database migration system

  • The company needed a comprehensive upgrade—one that would improve speed, usability, scalability, and design.


Country

Germany

Timeline

2018-ongoing

Industry

Domestic and industrial technology

Online catalog page of AFRISO showcasing various precision instruments for heating and plumbing, including search functionality for specific products.

Our Solution

We began with a comprehensive audit of the application and its infrastructure to map out the areas requiring the most urgent attention. Based on this audit, we modernized the system across six key dimensions:

1. Backend & Deployment Upgrades

  • Upgraded PHP to version 7.3

  • Migrated to Laravel 6.0 LTS, ensuring long-term support

  • Implemented automated deployments using GitHub Actions for smoother release cycles

2. Performance Optimization for Large-Scale Data

  • Developed an image optimization feature that automatically compresses files on upload

  • Introduced backend-level improvements to improve system responsiveness

  • Built a custom database migration mechanism from scratch

  • Resolved multiple security issues

3. Rebuilding Search with ElasticSearch

We completely rebuilt the search engine using ElasticSearch, enabling more relevant and faster search results. This was a significant UX and technical improvement over the legacy solution.

4. Visual & UI Enhancements

  • Redesigned key subpages, including search results and product detail views

  • Aligned the platform with Responsive Web Design standards

  • Improved navigation and overall clarity for end-users

World-class technologies

Unicornly logo Platformaopon.pl logo Betafence logo LaSante.net logo Saveur Bière logo Beer Hawk logo
  • Unicornly logo
  • Platformaopon.pl logo
  • Betafence logo
  • LaSante.net logo
  • Saveur Bière logo
  • Beer Hawk logo

Results & Business Value

  • A modernized CMS built on secure, up-to-date technologies

  • Improved performance and faster page loads

  • Accurate and relevant product search powered by ElasticSearch

  • Fully responsive design across mobile and desktop

  • Better UX for managing technical content, manuals, and documentation

  • Optimized storage and cleaner deployment cycles

The AFRISO platform is now faster, more secure, and more intuitive—ready to serve customers, partners, and internal teams across Europe and beyond.

Lessons Learned

  • Legacy platforms can evolve through targeted and incremental refactoring

  • Strong search functionality is essential when working with complex technical data

  • Visual consistency and mobile responsiveness significantly improve user engagement

  • Investing in security and deployment automation early improves long-term development efficiency


Opportunities for Future Development

  • Add user-specific dashboards or content personalization

  • Expand multilingual capabilities for broader market support

  • Implement usage analytics for manuals and technical content

  • Integrate chatbot support or live search assistance

  • Upgrade Laravel and PHP versions to the newest LTS releases


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