All-in-One Web Builder for Digital Entrepreneurs
With over 250,000 users, Cobiro aims to make digital business creation accessible to everyone—from solo entrepreneurs to agencies and growing enterprises. The platform had to be easy to use, flexible, and powerful, offering tools to create websites and online stores, manage products, and promote offers through platforms like Google Search Ads, Facebook Ads, and Google Shopping.
The key challenge? Designing a builder that's intuitive enough for beginners, yet technically advanced to support scalability, performance, and long-term growth.
Country
Denmark
Timeline
2017
Industry
SaaS
Our Solution
Together with the Cobiro team, we created a new version of their website and e-commerce builder. The system was built around microservices and designed from scratch using Test-Driven Development (TDD) to ensure quality, maintainability, and flexibility.
Key Improvements:
Modular architecture: Each feature was developed as an independent microservice. This made the builder flexible and easy to scale.
Event sourcing technology: A core advantage of the new builder. It allows for a smoother user experience, better data traceability, and simplified maintenance—setting Cobiro apart from traditional competitors.
Visual consistency: Despite distributed development, we ensured unified visual style and UX patterns across all modules. The result is a seamless and cohesive product experience.
Marketing & SEO integrations: Users can launch advertising campaigns and optimize for search engines without needing advanced knowledge. It’s a complete digital toolkit in one place.
From web and store creation to hosting and promotion, Cobiro now offers a comprehensive ecosystem—ready to support business growth at any stage, regardless of the user’s technical background or budget.
World-class technologies
Results & Business Value
One ecosystem for building, hosting, and promoting websites and stores
Intuitive editor accessible to users without technical experience
Modular, maintainable, and scalable architecture
Differentiation through event sourcing implementation
Fast performance and smoother editing workflows
Consistent visual design across all tools
Lessons Learned
Modular architecture accelerates delivery and allows safe future scaling
Event sourcing brings long-term value in systems with high state change frequency
A consistent UX across microservices improves usability and product adoption
Combining technical excellence with simplicity empowers non-technical users
Opportunities for Future Development
Add AI-assisted design and copywriting features
Enable deeper integrations with external marketing tools
Create templates tailored to specific industries or markets
Build onboarding flows based on user intent and goals
Introduce real-time collaboration and editing