DOOD: A Digital Platform for Local Food Businesses

DOOD is an innovative platform designed for food-sector businesses—such as restaurants, bakeries, and greengrocers—seeking to move their offerings online and serve customers quickly and conveniently. Within just 24 hours, vendors can launch a personalized online store with delivery or click & collect options.

Although the client had ambitious plans to scale both the application and the CMS panel, the existing technology stack lacked the flexibility needed to support their goals efficiently.

Key challenges included:

  • Inflexibility of the existing tech stack in meeting evolving market demands

  • Need to design and implement new features for order processing, external device integration, and marketplace expansion

  • Improving UX/UI and ensuring the scalability of the solution

  • Providing an intuitive interface for users with little to no technical background

Country

France

Timeline

2020

Industry

Food

DOOD website

Our Solution

Following a thorough analysis of the client's needs, we rebuilt the platform almost from scratch. Our approach focused on current market expectations while preparing the product for future growth.


Key actions included:

  • A full redesign of the user interface and enhanced user experience (UX/UI)

  • Implementation of new features:
    • Integration with fiscal cash registers and printers

    • Connections with delivery systems

    • Marketplace functionality—supporting orders from multiple stores in one checkout

  • A custom-built algorithm to support online sales, accessible even to non-tech-savvy users

  • Streamlined purchase flow for fast and convenient food ordering

  • Store personalization and integrations with White Label site (www.dood.com), social media, and Google

Thanks to well-planned actions and a modern approach, we were able to implement all the improvements the client asked for.


World-class technologies

Unicornly logo Beer Hawk logo LaSante.net logo Betafence logo Platformaopon.pl logo Saveur Bière logo
  • Unicornly logo
  • Beer Hawk logo
  • LaSante.net logo
  • Betafence logo
  • Platformaopon.pl logo
  • Saveur Bière logo

Business Outcomes

DOOD evolved into a fully functional, scalable digital platform tailored to the needs of local food businesses and their customers—especially critical during periods of rapid market shifts such as the pandemic.

Client benefits included:

  • Ability to launch an online store in just 24 hours

  • Increased order volume due to rich features and easy-to-use interface

  • Better operational efficiency through POS and printer integrations

  • Ability to create local marketplaces aggregating multiple vendors

  • Intuitive design suitable for users without technical expertise

  • Enhanced shopping experience with delivery options and reduced wait times


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