Native-Like Mobile Experience for France’s Leading Online Beer Retailer

Founded in 2007, Saveur Bière is the French market leader in online beer sales, offering over 2,500 items—from craft bottles to draft equipment and tasting boxes. As mobile usage surged, the company noticed a significant drop in conversion rates on smartphones, threatening revenue growth. To address this, they engaged Primotly as a long-term software development partner.

Country

France

Timeline

2016-2018

Industry

Beverages

Saveur Biere website

Solution Overview

Choosing the Right Approach

Native apps were ruled out early: requiring downloads would reduce user engagement. Instead, the mobile site was rebuilt using React, Redux, Redux-Saga, and webpack, delivering a web-first experience with near-native performance.

Key Technical Improvements

  • Ultra-fast loading: Critical for mobile users and conversions

  • Offline & poor-network support: Allows browsing and cart management even without strong connectivity

  • Efficient state management: Redux-Saga handled background tasks and data synchronization seamlessly, enhancing reliability and user satisfaction

Results & Business Value

  • Improved mobile conversion rates thanks to better performance and user experience

  • Users can now browse and complete transactions offline or on weak connections, reducing drop-offs

  • Maintained web-first UX, requiring no app install—ideal for reaching new and existing

  • Built on a scalable foundation, ready to support new features and future growth

World-class technologies

Unicornly logo LaSante.net logo Platformaopon.pl logo
  • Unicornly logo
  • LaSante.net logo
  • Platformaopon.pl logo

Lessons Learned

  • A web-first mobile strategy can outperform native apps in e-commerce contexts

  • Offline support and fast loads are essential for reducing mobile drop-offs

  • Redux-Saga is highly effective at handling complex asynchronous flows in web apps

  • No trade-off needed between UX simplicity and technical sophistication—tech can support both

Future Opportunities

  • Add PWA capabilities, like home-screen shortcuts and push notifications

  • Expand mobile features (e.g., order tracking, personalized recommendations)

  • Integrate with loyalty programs or social sign-ins

  • Launch export-friendly packaging features (e.g., gift mode, curated boxes)


bPol (now Primotly) has been an incredible technical partner for growing our digital businesses. They have an approach to communication that has allowed us to excel in working with their teams remotely. As a result, we have project and feature outputs that are highly in sync with our stakeholder needs. The quality of the code and expertise in technical delivery have made them an invaluable asset to delivering our engineering needs. Highly recommended!

Na
a photo of France Roy who is Global Head of Engineering at ZX Ventures
France Roy | Global Head of Engineering at ZX Ventures
Saveur Biere logo

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