Native-Like Mobile Experience for France’s Leading Online Beer Retailer
Founded in 2007, Saveur Bière is the French market leader in online beer sales, offering over 2,500 items—from craft bottles to draft equipment and tasting boxes. As mobile usage surged, the company noticed a significant drop in conversion rates on smartphones, threatening revenue growth. To address this, they engaged Primotly as a long-term software development partner.
Country
France
Timeline
2016-2018
Industry
Beverages
Solution Overview
Choosing the Right Approach
Native apps were ruled out early: requiring downloads would reduce user engagement. Instead, the mobile site was rebuilt using React, Redux, Redux-Saga, and webpack, delivering a web-first experience with near-native performance.
Key Technical Improvements
Ultra-fast loading: Critical for mobile users and conversions
Offline & poor-network support: Allows browsing and cart management even without strong connectivity
Efficient state management: Redux-Saga handled background tasks and data synchronization seamlessly, enhancing reliability and user satisfaction
Results & Business Value
Improved mobile conversion rates thanks to better performance and user experience
Users can now browse and complete transactions offline or on weak connections, reducing drop-offs
Maintained web-first UX, requiring no app install—ideal for reaching new and existing
Built on a scalable foundation, ready to support new features and future growth
World-class technologies
Lessons Learned
A web-first mobile strategy can outperform native apps in e-commerce contexts
Offline support and fast loads are essential for reducing mobile drop-offs
Redux-Saga is highly effective at handling complex asynchronous flows in web apps
No trade-off needed between UX simplicity and technical sophistication—tech can support both
Future Opportunities
Add PWA capabilities, like home-screen shortcuts and push notifications
Expand mobile features (e.g., order tracking, personalized recommendations)
Integrate with loyalty programs or social sign-ins
Launch export-friendly packaging features (e.g., gift mode, curated boxes)
bPol (now Primotly) has been an incredible technical partner for growing our digital businesses. They have an approach to communication that has allowed us to excel in working with their teams remotely. As a result, we have project and feature outputs that are highly in sync with our stakeholder needs. The quality of the code and expertise in technical delivery have made them an invaluable asset to delivering our engineering needs. Highly recommended!
