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How to Exceed Customer Expectations with AI?

13/12/2024

Agata Pater

Marketing Specialist

Illustration of an AI-powered chatbot providing customer service insights, with icons representing reviews, chat, and AI integration.

Innovations | 13/12/2024

How to Exceed Customer Expectations with AI?

Agata Pater

Millions of dollars are poured into understanding customer preferences every year—and for good reason. In a market flooded with competitors, competing on price alone is no longer enough to stand out. Customers today expect more than just a transaction; they want meaningful, personalized experiences that make them feel valued.

Read more
Illustration of two colleagues engaging in a friendly discussion, representing collaboration during a developer onboarding process.

Innovations | 06/12/2024

The Ultimate Guide to Effective Developer Onboarding

Julia Zatorska

Onboarding is more than just introducing a new hire to the team—it's a strategic process that shapes how employees engage, perform, and thrive within an organization. For software development teams, an effective onboarding program is crucial in ensuring that developers integrate seamlessly and contribute effectively to ongoing projects. Here's a comprehensive look at developer onboarding, why it matters, and how to make it successful.

Read more
Preview illustration including text "ESG", planet and hands around it, representing the idea of social impact.

Innovations | 29/11/2024

The Social Side of ESG

Łukasz Kopaczewski

The world of business is changing. Companies no longer look only at profits; they also focus on environmental, social, and governance (ESG) factors. Among these, the social pillar often gets less attention than environmental issues or governance structure. But ignoring it is a mistake. Community engagement is at the heart of social impact, and it is key for businesses aiming to achieve long-term sustainability and positive ESG performance.

Read more
A conceptual image contrasting AI technology with environmental emissions, featuring a microchip symbol for AI and clouds symbolizing CO2 emissions above industrial buildings.

Innovations | 22/11/2024

How Is AI Helping Companies Track CO2 Emissions?

Bernhard Huber

Organizations face mounting pressure from governments, consumers, and stakeholders to reduce their carbon footprints. Carbon accounting, the practice of tracking, measuring, and reporting greenhouse gas (GHG) emissions, has become a critical tool in this endeavor. With 90% of Fortune 500 companies committed to sustainability goals, the demand for effective carbon accounting solutions is surging. However, companies often grapple with complex supply chains and a lack of real-time data, making accurate carbon accounting a daunting task. This is where technology, particularly Artificial Intelligence, enters the scene. AI offers a powerful toolkit for automating and optimizing emission tracking, identifying inefficiencies, and providing actionable insights.

Read more
Illustration that symbolizes the importance of governance in ESG

Business | 15/11/2024

Governance in ESG: Why Strong Leadership is Key to Sustainability?

Łukasz Kopaczewski

While all three pillars—environmental, social, and governance—are essential, governance often plays the most foundational role. Governance, which includes ethical leadership, transparency, and accountability, ensures that ESG efforts are not just statements on paper but integrated into a company’s everyday decisions. Notably, a recent study found that 39% of companies feel they perform adequately on governance, indicating significant room for improvement​.

Read more
Illustration to the article on Making Data-Driven Decision and AI

Business | 08/11/2024

Making Data-Driven Decisions: How Artificial Intelligence Can Help You Avoid Common Pitfalls

Agata Pater

Relying solely on intuition in business can often mean missing out on big opportunities. Consider Netflix as a prime example. By analyzing over 30 million daily 'plays' and countless subscriber ratings and searches, Netflix pinpointed exactly what viewers wanted, leading to the creation of hit series like House of Cards. This data-driven approach didn’t just increase viewer engagement; it revolutionized the entertainment industry’s approach to content creation. Embracing Data-Driven Decision Making can similarly empower companies to craft more precise strategies, avoid common pitfalls, and make choices that resonate with actual market demand.

Read more
Preview image for the article about Natural Language Processing.

Development | 11/10/2024

What Is NLP? Brief Introduction to Natural Language Processing

Łukasz Kopaczewski

NLP solutions are becoming increasingly popular as AI evolves and finds applications across various industries. From transforming customer service in online shops with instant responses to providing accurate language translations, NLP is a game-changer in many areas. In this article, we’ll explore the key aspects of NLP, offering insights on how and when to integrate it into your business.

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Preview image representing the idea of AI integration

Development | 14/08/2024

How to Integrate AI into Your Business?

Bernhard Huber

Think of AI as the engine in a high-performance car, driving your business toward its goals with unmatched speed and efficiency. With AI, companies are achieving remarkable results, such as a 40% increase in productivity, as reported by McKinsey. In this article, we will delve into the transformative power of AI and provide a step-by-step guide to seamlessly incorporating AI into your operations, enabling you to harness its full potential for innovation and growth. Artificial intelligence can be your best friend in achieving business objectives with smaller resources and greater efficiency. Discover the potential of AI-powered solutions! 

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Illustration of a diverse team celebrating project success, highlighting the benefits of extending your in-house software development team with remote professionals.

Development | 02/08/2024

Maximizing Your Software Development Potential with an Extended Team Model

Łukasz Kopaczewski

Outsourcing has long been a go-to strategy in the tech world, especially for companies seeking to innovate and tackle advanced projects with large, well-organized, multidisciplinary teams. In 2023 alone, global spending on outsourcing reached a staggering $731 billion. For many businesses, hiring a dedicated team of software developers through an outsourcing provider is the most efficient way to achieve goals while balancing the budget. But what's the difference between traditional outsourcing and the extended team model? And how can each approach help you fill skill gaps, expand your team, and maintain control over your project?

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Tech debt preview illustration featuring coding and development tools - highlighting the concept of technological debt in software engineering

Development | 02/07/2024

How to Reduce Tech Debt?

Łukasz Kopaczewski

The word “debt” always has negative connotations—there are no exceptions in the tech world. Much like financial debt, technical debt accrues interest over time, manifesting in the form of increased complexity, decreased system performance, and impeded development speed.

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image showcasing a mobile app interface with red icons and buttons, representing the concept of microfrontends in the article 'Microfrontend: An Innovative Approach to Frontend

Development | 07/06/2024

Microfrontend: An Innovative Approach to Frontend

Bartosz Białecki

Imagine a large, intricate puzzle representing your entire web application. Each piece of the puzzle corresponds to a specific feature or functionality. Now, instead of assembling the entire puzzle in one go, picture breaking it down into smaller, manageable sections – these are your Microfrontends.

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Illustration of a team dealing with legacy code, featuring three people collaborating with gears and a rocket launching from a computer, symbolizing strategies for handling legacy code effectively.

Development | 24/05/2024

How to Work with Legacy Code? Strategies and Tips

Jakub Wachol

Many organizations run on software that was written in technologies that are obsolete or using approaches that are no longer used today. While these may seem like marginal situations, they happen quite often. It is in such cases that the problem of how to deal with legacy code arises.

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Illustration that symbolizes the importance of governance in ESG

Business | 15/11/2024

Governance in ESG: Why Strong Leadership is Key to Sustainability?

Łukasz Kopaczewski

While all three pillars—environmental, social, and governance—are essential, governance often plays the most foundational role. Governance, which includes ethical leadership, transparency, and accountability, ensures that ESG efforts are not just statements on paper but integrated into a company’s everyday decisions. Notably, a recent study found that 39% of companies feel they perform adequately on governance, indicating significant room for improvement​.

Read more
Illustration to the article on Making Data-Driven Decision and AI

Business | 08/11/2024

Making Data-Driven Decisions: How Artificial Intelligence Can Help You Avoid Common Pitfalls

Agata Pater

Relying solely on intuition in business can often mean missing out on big opportunities. Consider Netflix as a prime example. By analyzing over 30 million daily 'plays' and countless subscriber ratings and searches, Netflix pinpointed exactly what viewers wanted, leading to the creation of hit series like House of Cards. This data-driven approach didn’t just increase viewer engagement; it revolutionized the entertainment industry’s approach to content creation. Embracing Data-Driven Decision Making can similarly empower companies to craft more precise strategies, avoid common pitfalls, and make choices that resonate with actual market demand.

Read more
Illustration to the article about importance of ESG factors in construction sector, and how AI can help in reporting sustainability efforts.

Business | 31/10/2024

The Growing Importance of ESG in Construction Industry

Bernhard Huber

The construction industry is a critical driver of economic growth, responsible for creating the infrastructure that supports communities and industries worldwide. However, this sector also faces substantial challenges related to environmental degradation, social equity, and governance issues. Increasing global awareness of climate change, heightened investor scrutiny, and evolving regulatory demands have led to a fundamental shift in how construction companies approach their operations.

Read more
Illustration of Fractional CTO and their role in a modern company

Business | 29/10/2024

CTO – the Technological Leader Your Company Needs

Łukasz Kopaczewski

Technology drives the growth of modern business. Are you fully leveraging its potential? A Chief Technology Officer (CTO) can help your company optimise IT, enhance security, and implement innovations. Discover how a CTO can support your business.

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Teal and white illustration depicting AI's role in enhancing corporate social responsibility. Icons highlight renewable energy, governance, social equity, and sustainability, with AI technology symbolized at the center.

Business | 24/10/2024

How Artificial Intelligence Enhance Corporate Social Responsibility? AI and CSR

Agata Pater

Corporate Social Responsibility (CSR) is the idea that businesses should not only focus on profits but also care about the world around them. This means that companies are responsible for their impact on the environment and society. CSR can include many actions, such as reducing pollution, improving working conditions, or supporting local communities. When businesses do this, they build trust with customers, employees, and the public. When businesses align CSR with business ethics, they demonstrate a commitment to transparency, fairness, and long-term corporate responsibility. This involves ensuring that operations respect environmental limits and social well-being, fostering positive relationships with stakeholders, and improving supply chain sustainability.

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Illustration to the article about improving sales in ecommerce industry

Business | 13/09/2024

How to Improve Sales in E-Commerce Business? IT solutions for the eCommerce industry

Łukasz Kopaczewski

In the world of eCommerce, where competition is constantly increasing, online store owners must reach for innovative tools to increase sales and build customer loyalty. The key to success is the right IT solutions that automate sales processes, personalize the shopping experience and integrate with various systems. In this article, we outline the most effective ways to increase the efficiency of your online store to stay ahead of the competition.

Read more
Illustration of an AI-powered chatbot providing customer service insights, with icons representing reviews, chat, and AI integration.

Innovations | 13/12/2024

How to Exceed Customer Expectations with AI?

Agata Pater

Millions of dollars are poured into understanding customer preferences every year—and for good reason. In a market flooded with competitors, competing on price alone is no longer enough to stand out. Customers today expect more than just a transaction; they want meaningful, personalized experiences that make them feel valued.

Read more
Illustration of two colleagues engaging in a friendly discussion, representing collaboration during a developer onboarding process.

Innovations | 06/12/2024

The Ultimate Guide to Effective Developer Onboarding

Julia Zatorska

Onboarding is more than just introducing a new hire to the team—it's a strategic process that shapes how employees engage, perform, and thrive within an organization. For software development teams, an effective onboarding program is crucial in ensuring that developers integrate seamlessly and contribute effectively to ongoing projects. Here's a comprehensive look at developer onboarding, why it matters, and how to make it successful.

Read more
Preview illustration including text "ESG", planet and hands around it, representing the idea of social impact.

Innovations | 29/11/2024

The Social Side of ESG

Łukasz Kopaczewski

The world of business is changing. Companies no longer look only at profits; they also focus on environmental, social, and governance (ESG) factors. Among these, the social pillar often gets less attention than environmental issues or governance structure. But ignoring it is a mistake. Community engagement is at the heart of social impact, and it is key for businesses aiming to achieve long-term sustainability and positive ESG performance.

Read more
A conceptual image contrasting AI technology with environmental emissions, featuring a microchip symbol for AI and clouds symbolizing CO2 emissions above industrial buildings.

Innovations | 22/11/2024

How Is AI Helping Companies Track CO2 Emissions?

Bernhard Huber

Organizations face mounting pressure from governments, consumers, and stakeholders to reduce their carbon footprints. Carbon accounting, the practice of tracking, measuring, and reporting greenhouse gas (GHG) emissions, has become a critical tool in this endeavor. With 90% of Fortune 500 companies committed to sustainability goals, the demand for effective carbon accounting solutions is surging. However, companies often grapple with complex supply chains and a lack of real-time data, making accurate carbon accounting a daunting task. This is where technology, particularly Artificial Intelligence, enters the scene. AI offers a powerful toolkit for automating and optimizing emission tracking, identifying inefficiencies, and providing actionable insights.

Read more
Abstract illustration of employer branding and its importance in e-commerce industry

Innovations | 18/10/2024

How Does Employer Branding Effectively Build the Image of an Employer in IT?

Julia Zatorska

Employer branding (EB) has become a key tool for attracting and retaining talent in the competitive IT industry. Employer branding is a strategy to build a company's image as an attractive place to work. For tech companies, which constantly face a shortage of qualified employees, effective EB is not only a way to stand out in the market but also to create loyal and motivated teams.

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Illustration symbolizing the ethical AI and ESG issues combined together for better world.

Innovations | 09/10/2024

The Ethics of AI in ESG: Balancing Innovation with Responsibility

Bernhard Huber

The convergence of Artificial Intelligence and ESG strategies introduces both opportunities and ethical dilemmas. On the one hand, AI can be a powerful tool for advancing sustainability goals, optimizing resource use, and fostering responsible business practices. On the other hand, its misuse or lack of proper governance can lead to significant ethical violations that conflict with ESG principles. This article will explore the ethical challenges that arise when AI intersects with ESG.

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Primotly's software development blog

Here, we share our insights and experiences on various topics related to software development, technology news & articles relating to our company.

Our blog is not only about software as it also covers everything from general discussions about software development to more specific topics like API platforms, React, and Symfony. We believe that sharing knowledge is essential for the growth of the software development community, and our goal is to provide useful and informative content that can help developers of all levels.