Abstract illustration of ethical AI with a chip icon and hexagonal symbols representing healthcare, renewable energy, social responsibility, and governance. Light blue on a white background.
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Examples of Successful Ethical AI Projects

20/12/2024

Bernhard Huber

VP Primotly

Bright illustration of ethical AI integration, showcasing a chip icon connected to symbols of healthcare, sustainability, governance, and social impact. Teal background with light blue accents.

Innovations | 20/12/2024

Examples of Successful Ethical AI Projects

Bernhard Huber

As Artificial Intelligence reshapes industries worldwide, the ethics of artificial intelligence has become a critical focus. The responsible use of AI not only unlocks its transformative potential but also ensures trust and minimizes risks. By adhering to ethical standards in AI development, organizations can address ethical concerns while delivering impactful and sustainable solutions. This article explores examples of AI projects that demonstrate how businesses are using AI tools, AI algorithms, and AI technologies responsibly.

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Illustration of an AI-powered chatbot providing customer service insights, with icons representing reviews, chat, and AI integration.

Innovations | 13/12/2024

How to Exceed Customer Expectations with AI?

Agata Pater

Millions of dollars are poured into understanding customer preferences every year—and for good reason. In a market flooded with competitors, competing on price alone is no longer enough to stand out. Customers today expect more than just a transaction; they want meaningful, personalized experiences that make them feel valued.

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Illustration of two colleagues engaging in a friendly discussion, representing collaboration during a developer onboarding process.

Innovations | 06/12/2024

The Ultimate Guide to Effective Developer Onboarding

Julia Zatorska

Onboarding is more than just introducing a new hire to the team—it's a strategic process that shapes how employees engage, perform, and thrive within an organization. For software development teams, an effective onboarding program is crucial in ensuring that developers integrate seamlessly and contribute effectively to ongoing projects. Here's a comprehensive look at developer onboarding, why it matters, and how to make it successful.

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Preview illustration including text "ESG", planet and hands around it, representing the idea of social impact.

Innovations | 29/11/2024

The Social Side of ESG

Łukasz Kopaczewski

The world of business is changing. Companies no longer look only at profits; they also focus on environmental, social, and governance (ESG) factors. Among these, the social pillar often gets less attention than environmental issues or governance structure. But ignoring it is a mistake. Community engagement is at the heart of social impact, and it is key for businesses aiming to achieve long-term sustainability and positive ESG performance.

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A conceptual image contrasting AI technology with environmental emissions, featuring a microchip symbol for AI and clouds symbolizing CO2 emissions above industrial buildings.

Innovations | 22/11/2024

How Is AI Helping Companies Track CO2 Emissions?

Bernhard Huber

Organizations face mounting pressure from governments, consumers, and stakeholders to reduce their carbon footprints. Carbon accounting, the practice of tracking, measuring, and reporting greenhouse gas (GHG) emissions, has become a critical tool in this endeavor. With 90% of Fortune 500 companies committed to sustainability goals, the demand for effective carbon accounting solutions is surging. However, companies often grapple with complex supply chains and a lack of real-time data, making accurate carbon accounting a daunting task. This is where technology, particularly Artificial Intelligence, enters the scene. AI offers a powerful toolkit for automating and optimizing emission tracking, identifying inefficiencies, and providing actionable insights.

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Illustration that symbolizes the importance of governance in ESG

Business | 15/11/2024

Governance in ESG: Why Strong Leadership is Key to Sustainability?

Łukasz Kopaczewski

While all three pillars—environmental, social, and governance—are essential, governance often plays the most foundational role. Governance, which includes ethical leadership, transparency, and accountability, ensures that ESG efforts are not just statements on paper but integrated into a company’s everyday decisions. Notably, a recent study found that 39% of companies feel they perform adequately on governance, indicating significant room for improvement​.

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Illustration of a team dealing with legacy code, featuring three people collaborating with gears and a rocket launching from a computer, symbolizing strategies for handling legacy code effectively.

Development | 24/05/2024

How to Work with Legacy Code? Strategies and Tips

Jakub Wachol

Many organizations run on software that was written in technologies that are obsolete or using approaches that are no longer used today. While these may seem like marginal situations, they happen quite often. It is in such cases that the problem of how to deal with legacy code arises.

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Ilustracja pokazująca ludzi współpracujących przy projekcie wykorzystujących Mobile-First Design.

Development | 27/10/2023

Mobile-First Design Strategies

Agata Pater

According to statistics, more than 56% of web traffic is coming from mobile devices. Even though this trend slowed down, it’s still over half of total traffic. Top tech companies noticed that their customers want to have a seamless experience while using their favorite apps and visiting websites. This was the birth of mobile-first design. How thinking about mobile devices can help your business? What are the good practices to implement in your project?

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Development | 12/10/2023

The UX Designer Toolbox

Agata Pater

Crafting intuitive and delightful interactions that resonate with users requires a skillful combination of creativity, empathy, and…the right set of tools.

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image for the article on how to become an UX designer

Development | 06/10/2023

How to Become a UX Designer? A Comprehensive Guide

Agata Pater

If you've ever found yourself captivated by the fluidity of a user-friendly app, marveled at a website's effortless navigation, or appreciated the logical arrangement of controls on a device, you've seen the power of good user experience in action. One of the tech jobs that are in demand now is UX Designer, who cares about how we interact with products and services.

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Image picturing a woman thinking in front of different visualizations of interfaces

Development | 22/09/2023

From Concept to Interface: Role of a Digital Product Designer

Agata Pater

Let’s dive deeper and look closely at the person behind the design—Product Designer. Have you ever considered becoming a Digital Product Designer? Maybe you are wondering if you should hire one for your team? This article will help you to better understand this role in the process of making successful digital products.

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An infographic depicting code review with magnifying glasses inspecting documents and code on a computer screen, emphasizing attention to detail.

Development | 15/09/2023

How to Do a Code Review?

Karol Gruszka

A code review is a systematic and collaborative process where one or more developers examine the code written by their peers. It helps to identify defects, ensure adherence to coding standards, and provide constructive feedback before it’s added to the master branch. In this article, we delve deep into the world of code review, exploring its multifaceted benefits and uncovering strategies to conduct effective and meaningful reviews.

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Illustration of Fractional CTO and their role in a modern company

Business | 29/10/2024

CTO – the Technological Leader Your Company Needs

Łukasz Kopaczewski

Technology drives the growth of modern business. Are you fully leveraging its potential? A Chief Technology Officer (CTO) can help your company optimise IT, enhance security, and implement innovations. Discover how a CTO can support your business.

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Teal and white illustration depicting AI's role in enhancing corporate social responsibility. Icons highlight renewable energy, governance, social equity, and sustainability, with AI technology symbolized at the center.

Business | 24/10/2024

How Artificial Intelligence Enhance Corporate Social Responsibility? AI and CSR

Agata Pater

Corporate Social Responsibility (CSR) is the idea that businesses should not only focus on profits but also care about the world around them. This means that companies are responsible for their impact on the environment and society. CSR can include many actions, such as reducing pollution, improving working conditions, or supporting local communities. When businesses do this, they build trust with customers, employees, and the public. When businesses align CSR with business ethics, they demonstrate a commitment to transparency, fairness, and long-term corporate responsibility. This involves ensuring that operations respect environmental limits and social well-being, fostering positive relationships with stakeholders, and improving supply chain sustainability.

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Illustration to the article about improving sales in ecommerce industry

Business | 13/09/2024

How to Improve Sales in E-Commerce Business? IT solutions for the eCommerce industry

Łukasz Kopaczewski

In the world of eCommerce, where competition is constantly increasing, online store owners must reach for innovative tools to increase sales and build customer loyalty. The key to success is the right IT solutions that automate sales processes, personalize the shopping experience and integrate with various systems. In this article, we outline the most effective ways to increase the efficiency of your online store to stay ahead of the competition.

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Illustration depicting the intersection of ESG (Environmental, Social, and Governance) and AI (Artificial Intelligence) with world map and AI chip icons connected by arrows.

Business | 23/08/2024

Revolutionizing ESG Audits: How AI is Transforming ESG Reporting

Łukasz Kopaczewski

As corporate accountability becomes a focal point for investors and consumers alike, the pressure on companies to deliver precise ESG reports has intensified. A recent study revealed that companies with strong ESG performance see a 10% higher valuation than their peers, highlighting the financial stakes of effective ESG audits. To meet these demands, businesses are increasingly embracing AI-powered solutions that not only enhance the accuracy of ESG audits but also streamline the entire reporting process, setting a new standard for sustainability management.

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Graphic preview with interface elements for AI-supported CSRD reporting.

Business | 08/08/2024

Navigating the Corporate Sustainability Reporting Directive (CSRD): A Comprehensive Overview

Bernhard Huber

In the face of growing environmental concerns and increasing demand for transparency, the European Union has introduced the Corporate Sustainability Reporting Directive (CSRD). This directive marks a significant step towards enhancing corporate accountability and fostering sustainable business practices. Understanding the CSRD is crucial for companies aiming to stay compliant and demonstrate their commitment to sustainability. From this article, you will learn more about European sustainability reporting standards and how to comply with the CSRD

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Tech-themed illustration with icons representing various technology and business areas in which Fractional CTO can help, arranged in a circular pattern on a light background.

Business | 26/07/2024

Fractional CTO Services: Expert Support Tailored to Your Company's Needs

Łukasz Kopaczewski

Can you benefit from the experience of an IT expert without hiring one full-time? Fractional CTOs offer a solution that provides you with a Chief Technology Officer to the extent you need them most. This is an excellent option, particularly for startups and medium-sized companies. In this article, we will explore the essence of the Fractional CTO role and discuss the benefits it can bring to your company. We will also learn about situations where the use of a CTO can be a key element in developing and accelerating technological progress in a company.

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A conceptual image contrasting AI technology with environmental emissions, featuring a microchip symbol for AI and clouds symbolizing CO2 emissions above industrial buildings.

Innovations | 22/11/2024

How Is AI Helping Companies Track CO2 Emissions?

Bernhard Huber

Organizations face mounting pressure from governments, consumers, and stakeholders to reduce their carbon footprints. Carbon accounting, the practice of tracking, measuring, and reporting greenhouse gas (GHG) emissions, has become a critical tool in this endeavor. With 90% of Fortune 500 companies committed to sustainability goals, the demand for effective carbon accounting solutions is surging. However, companies often grapple with complex supply chains and a lack of real-time data, making accurate carbon accounting a daunting task. This is where technology, particularly Artificial Intelligence, enters the scene. AI offers a powerful toolkit for automating and optimizing emission tracking, identifying inefficiencies, and providing actionable insights.

Read more
Abstract illustration of employer branding and its importance in e-commerce industry

Innovations | 18/10/2024

How Does Employer Branding Effectively Build the Image of an Employer in IT?

Julia Zatorska

Employer branding (EB) has become a key tool for attracting and retaining talent in the competitive IT industry. Employer branding is a strategy to build a company's image as an attractive place to work. For tech companies, which constantly face a shortage of qualified employees, effective EB is not only a way to stand out in the market but also to create loyal and motivated teams.

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Illustration symbolizing the ethical AI and ESG issues combined together for better world.

Innovations | 09/10/2024

The Ethics of AI in ESG: Balancing Innovation with Responsibility

Bernhard Huber

The convergence of Artificial Intelligence and ESG strategies introduces both opportunities and ethical dilemmas. On the one hand, AI can be a powerful tool for advancing sustainability goals, optimizing resource use, and fostering responsible business practices. On the other hand, its misuse or lack of proper governance can lead to significant ethical violations that conflict with ESG principles. This article will explore the ethical challenges that arise when AI intersects with ESG.

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Illustration of AI chatbot interacting with a human via mobile interface, representing natural language processing (NLP) and AI chatbot communication.

Innovations | 03/10/2024

AI Chatbots and the Future of Human-AI Collaboration

Agata Pater

Having an AI-powered assistant has become a natural part of our daily lives – from controlling home appliances and shopping to managing our finances. We adapted to them quickly because they use natural language, are intuitive to operate and support our daily tasks with remarkable accuracy. But how exactly do they work, and how can we fully harness their potential?

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Developer analyzing code on a laptop with symbols of growth, targets, and success, representing what motivates developers to choose a particular company.

Innovations | 30/09/2024

What Motivates a Software Developer? 6 Key Factors

Julia Zatorska

Job boards are bursting at the seams with offers for programmers - but not every one is met with the same interest from candidates. What are IT professionals looking for in an ideal job? In addition to salary, what counts are engaging projects, development opportunities and alignment of personal beliefs with the organization's mission. To attract the best candidates, employers need to deeply understand what really matters to programmers. Let's take a look at six key factors that influence their decisions.

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Google AI preview image with colorful dots symbolizing data points in the center, surrounded by abstract depictions of laboratory tools, ships, and infrastructure.

Innovations | 25/09/2024

How Google AI Helped the Maritime Shipping Companies?

Bernhard Huber

As one of the world's most crucial industries grapples with the twin pressures of increasing demand and the urgent need to reduce its environmental impact, the integration of AI into maritime operations couldn't have come at a better time. Google AI is leading this transformation, providing shipping companies with the tools they need to operate more efficiently and sustainably. This article delves into how Google AI is not just enhancing the bottom line for these companies but also helping them navigate the complex waters of environmental responsibility and operational excellence.

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Primotly's software development blog

Here, we share our insights and experiences on various topics related to software development, technology news & articles relating to our company.

Our blog is not only about software as it also covers everything from general discussions about software development to more specific topics like API platforms, React, and Symfony. We believe that sharing knowledge is essential for the growth of the software development community, and our goal is to provide useful and informative content that can help developers of all levels.