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How Does Employer Branding Effectively Build the Image of an Employer in IT?

18/10/2024

Julia Zatorska

Recruitment Specialist

Abstract illustration of employer branding and its importance in e-commerce industry

Innovations | 18/10/2024

How Does Employer Branding Effectively Build the Image of an Employer in IT?

Julia Zatorska

Employer branding (EB) has become a key tool for attracting and retaining talent in the competitive IT industry. Employer branding is a strategy to build a company's image as an attractive place to work. For tech companies, which constantly face a shortage of qualified employees, effective EB is not only a way to stand out in the market but also to create loyal and motivated teams.

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Preview image for the article about Natural Language Processing.

Development | 11/10/2024

What Is NLP? Brief Introduction to Natural Language Processing

Łukasz Kopaczewski

NLP solutions are becoming increasingly popular as AI evolves and finds applications across various industries. From transforming customer service in online shops with instant responses to providing accurate language translations, NLP is a game-changer in many areas. In this article, we’ll explore the key aspects of NLP, offering insights on how and when to integrate it into your business.

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Illustration symbolizing the ethical AI and ESG issues combined together for better world.

Innovations | 09/10/2024

The Ethics of AI in ESG: Balancing Innovation with Responsibility

Bernhard Huber

The convergence of Artificial Intelligence and ESG strategies introduces both opportunities and ethical dilemmas. On the one hand, AI can be a powerful tool for advancing sustainability goals, optimizing resource use, and fostering responsible business practices. On the other hand, its misuse or lack of proper governance can lead to significant ethical violations that conflict with ESG principles. This article will explore the ethical challenges that arise when AI intersects with ESG.

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Illustration of AI chatbot interacting with a human via mobile interface, representing natural language processing (NLP) and AI chatbot communication.

Innovations | 03/10/2024

AI Chatbots and the Future of Human-AI Collaboration

Agata Pater

Having an AI-powered assistant has become a natural part of our daily lives – from controlling home appliances and shopping to managing our finances. We adapted to them quickly because they use natural language, are intuitive to operate and support our daily tasks with remarkable accuracy. But how exactly do they work, and how can we fully harness their potential?

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Developer analyzing code on a laptop with symbols of growth, targets, and success, representing what motivates developers to choose a particular company.

Innovations | 30/09/2024

What Motivates a Software Developer? 6 Key Factors

Julia Zatorska

Job boards are bursting at the seams with offers for programmers - but not every one is met with the same interest from candidates. What are IT professionals looking for in an ideal job? In addition to salary, what counts are engaging projects, development opportunities and alignment of personal beliefs with the organization's mission. To attract the best candidates, employers need to deeply understand what really matters to programmers. Let's take a look at six key factors that influence their decisions.

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Google AI preview image with colorful dots symbolizing data points in the center, surrounded by abstract depictions of laboratory tools, ships, and infrastructure.

Innovations | 25/09/2024

How Google AI Helped the Maritime Shipping Companies?

Bernhard Huber

As one of the world's most crucial industries grapples with the twin pressures of increasing demand and the urgent need to reduce its environmental impact, the integration of AI into maritime operations couldn't have come at a better time. Google AI is leading this transformation, providing shipping companies with the tools they need to operate more efficiently and sustainably. This article delves into how Google AI is not just enhancing the bottom line for these companies but also helping them navigate the complex waters of environmental responsibility and operational excellence.

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Ilustracja pokazująca ludzi współpracujących przy projekcie wykorzystujących Mobile-First Design.

Development | 27/10/2023

Mobile-First Design Strategies

Agata Pater

According to statistics, more than 56% of web traffic is coming from mobile devices. Even though this trend slowed down, it’s still over half of total traffic. Top tech companies noticed that their customers want to have a seamless experience while using their favorite apps and visiting websites. This was the birth of mobile-first design. How thinking about mobile devices can help your business? What are the good practices to implement in your project?

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Image showing different tools, concepts, and icons that are related to UX Designer work

Development | 12/10/2023

The UX Designer Toolbox

Agata Pater

Crafting intuitive and delightful interactions that resonate with users requires a skillful combination of creativity, empathy, and…the right set of tools.

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image for the article on how to become an UX designer

Development | 06/10/2023

How to Become a UX Designer? A Comprehensive Guide

Agata Pater

If you've ever found yourself captivated by the fluidity of a user-friendly app, marveled at a website's effortless navigation, or appreciated the logical arrangement of controls on a device, you've seen the power of good user experience in action. One of the tech jobs that are in demand now is UX Designer, who cares about how we interact with products and services.

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Image picturing a woman thinking in front of different visualizations of interfaces

Development | 22/09/2023

From Concept to Interface: Role of a Digital Product Designer

Agata Pater

Let’s dive deeper and look closely at the person behind the design—Product Designer. Have you ever considered becoming a Digital Product Designer? Maybe you are wondering if you should hire one for your team? This article will help you to better understand this role in the process of making successful digital products.

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An infographic depicting code review with magnifying glasses inspecting documents and code on a computer screen, emphasizing attention to detail.

Development | 15/09/2023

How to Do a Code Review?

Karol Gruszka

A code review is a systematic and collaborative process where one or more developers examine the code written by their peers. It helps to identify defects, ensure adherence to coding standards, and provide constructive feedback before it’s added to the master branch. In this article, we delve deep into the world of code review, exploring its multifaceted benefits and uncovering strategies to conduct effective and meaningful reviews.

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Abstract image for the article about the importance of UX and UI

Development | 08/09/2023

Why are UX and UI Crucial for the Success of Your Project

Agata Pater

User Experience (UX) and User Interface (UI) are crucial for the success of any digital project, whether it's a website, mobile app, or software application. Why is that? They directly impact how users interact with your product, influencing their satisfaction, engagement, and overall perception. In a competitive market, good UX/UI may be the deciding factor for users to choose your product or service instead of the one offered by your competitors.

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Illustration depicting the intersection of ESG (Environmental, Social, and Governance) and AI (Artificial Intelligence) with world map and AI chip icons connected by arrows.

Business | 23/08/2024

Revolutionizing ESG Audits: How AI is Transforming ESG Reporting

Łukasz Kopaczewski

As corporate accountability becomes a focal point for investors and consumers alike, the pressure on companies to deliver precise ESG reports has intensified. A recent study revealed that companies with strong ESG performance see a 10% higher valuation than their peers, highlighting the financial stakes of effective ESG audits. To meet these demands, businesses are increasingly embracing AI-powered solutions that not only enhance the accuracy of ESG audits but also streamline the entire reporting process, setting a new standard for sustainability management.

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Graphic preview with interface elements for AI-supported CSRD reporting.

Business | 08/08/2024

Navigating the Corporate Sustainability Reporting Directive (CSRD): A Comprehensive Overview

Bernhard Huber

In the face of growing environmental concerns and increasing demand for transparency, the European Union has introduced the Corporate Sustainability Reporting Directive (CSRD). This directive marks a significant step towards enhancing corporate accountability and fostering sustainable business practices. Understanding the CSRD is crucial for companies aiming to stay compliant and demonstrate their commitment to sustainability. From this article, you will learn more about European sustainability reporting standards and how to comply with the CSRD

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Tech-themed illustration with icons representing various technology and business areas in which Fractional CTO can help, arranged in a circular pattern on a light background.

Business | 26/07/2024

Fractional CTO Services: Expert Support Tailored to Your Company's Needs

Łukasz Kopaczewski

Can you benefit from the experience of an IT expert without hiring one full-time? Fractional CTOs offer a solution that provides you with a Chief Technology Officer to the extent you need them most. This is an excellent option, particularly for startups and medium-sized companies. In this article, we will explore the essence of the Fractional CTO role and discuss the benefits it can bring to your company. We will also learn about situations where the use of a CTO can be a key element in developing and accelerating technological progress in a company.

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Illustration to the article about AI transparency highlighting main pillars of transparent AI system.

Business | 17/07/2024

The Importance of AI Transparency

Bernhard Huber

From automating routine tasks to making complex decisions, AI systems are becoming integral to many organizations' daily operations. According to statistics general trust in AI is decreasing. As the adoption of AI continues to grow, so does the need for transparency which can improve how AI is seen.

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Preview image for the article about custom software solutions

Business | 11/07/2024

How Custom Software Supports Your Business?

Łukasz Kopaczewski

In many cases, off-the-shelf software cannot be adapted to the specific nature of a given industry or company's business profile. If none of the available solutions meet your expectations, it is worth considering dedicated software. What is it and what benefits can it offer for companies?

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Illustration highlighting the integration of ESG principles and AI technology, showcasing an AI chip and related elements

Business | 05/07/2024

From Algorithms to Ethics: Integrating AI into ESG Strategies

Bernhard Huber

As organizations increasingly turn to AI to drive efficiency and innovation, integrating ethical considerations into these advancements becomes paramount. This convergence of AI and ethical principles forms the bedrock of ESG strategies, ensuring that technological progress aligns with broader societal values.

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Illustration showing the e-commerce process with a shopping cart icon, payment options, discount, and target symbol representing online purchasing.

Innovations | 20/09/2024

10 Best Use Cases of AI in eCommerce: How AI is Transforming the Industry

Agata Pater

In a world where consumers demand convenience, personalization, and efficiency, AI is stepping in as a game-changing technology. Its ability to analyze vast amounts of data, predict customer behavior, and automate critical processes is empowering online retailers to optimize operations and deliver a superior online shopping experience.

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preview illustration with icons representing education and technology

Innovations | 11/09/2024

Use of Technology in Education: How Is It Bridging the Educational Gap?

Agata Pater

The barriers that once defined educational access—geographical location, economic status, and availability of resources—are gradually being dismantled. As we continue to innovate and implement new technologies, the gaps that have traditionally separated students around the world are closing, bringing us closer to an era of truly equitable education.

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Illustration for the article about AI and sustainable energy

Innovations | 05/09/2024

Revolutionizing the Energy Sector: The Role of AI in Clean and Renewable Energy Transition

Bernhard Huber

As the global community grapples with the challenges of climate change, the shift towards renewable energy sources has never been more critical. The transition to clean energy is not only essential for reducing carbon emissions but also for ensuring a responsible future for generations to come. At the forefront of this revolution is artificial intelligence (AI), a powerful tool that is transforming how we produce, distribute, and consume energy. AI technologies are increasingly being integrated into the energy system, optimizing everything from energy generation to energy storage, and paving the way for a more efficient and resilient energy infrastructure.

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Preview image for the article about AI for social good

Innovations | 30/08/2024

AI for Social Good: Using AI for Positive Social Impact

Bernhard Huber

Artificial Intelligence is rapidly transforming industries and society, offering innovative solutions to complex challenges. The concept of "AI for Social Good" harnesses this technology to address societal issues, from healthcare and education to environmental sustainability and poverty alleviation. As AI continues to evolve, it is crucial to explore its potential for creating a positive social impact and consider the ethical implications of its deployment. By using AI effectively, we can deliver positive social outcomes and tackle some of the most pressing global challenges.

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Creative representation of emotional intelligence in the workplace, depicting a light bulb filled with gears, connected by pathways in a pink themed background, illustrating the concept of innovative thinking and problem-solving

Innovations | 21/06/2024

Emotional Intelligence in the Workplace - What Is It and How to Improve It?

Julia Zatorska

The work of a developer, while it may seem like a good career path for loners, is actually an occupation that requires strong teamwork skills. Receiving and giving feedback, resolving conflicts, reading the emotions of co-workers, being able to keep one's nerves in check when problems unexpectedly arise - these are all aspects that can and should be practiced to make our work (and personal) life more harmonious!

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Abstract Light Blue Image for Lean Canvas Article

Innovations | 29/09/2023

Unlocking Success: Lean Canvas Examples for Maximum Impact

Maciej Zatorski

In the world of startups and ventures, success is often attributed to a combination of insight, innovation, and the ability to make swift, informed decisions. The beating heart at the core of these processes? The Lean Canvas Model.

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Primotly's software development blog

Here, we share our insights and experiences on various topics related to software development, technology news & articles relating to our company.

Our blog is not only about software as it also covers everything from general discussions about software development to more specific topics like API platforms, React, and Symfony. We believe that sharing knowledge is essential for the growth of the software development community, and our goal is to provide useful and informative content that can help developers of all levels.