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What Is NLP? Brief Introduction to Natural Language Processing

11/10/2024

Łukasz Kopaczewski

Chief Technology Officer

Preview image for the article about Natural Language Processing.

Development | 11/10/2024

What Is NLP? Brief Introduction to Natural Language Processing

Łukasz Kopaczewski

NLP solutions are becoming increasingly popular as AI evolves and finds applications across various industries. From transforming customer service in online shops with instant responses to providing accurate language translations, NLP is a game-changer in many areas. In this article, we’ll explore the key aspects of NLP, offering insights on how and when to integrate it into your business.

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Illustration symbolizing the ethical AI and ESG issues combined together for better world.

Innovations | 09/10/2024

The Ethics of AI in ESG: Balancing Innovation with Responsibility

Bernhard Huber

The convergence of Artificial Intelligence and ESG strategies introduces both opportunities and ethical dilemmas. On the one hand, AI can be a powerful tool for advancing sustainability goals, optimizing resource use, and fostering responsible business practices. On the other hand, its misuse or lack of proper governance can lead to significant ethical violations that conflict with ESG principles. This article will explore the ethical challenges that arise when AI intersects with ESG.

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Illustration of AI chatbot interacting with a human via mobile interface, representing natural language processing (NLP) and AI chatbot communication.

Innovations | 03/10/2024

AI Chatbots and the Future of Human-AI Collaboration

Agata Pater

Having an AI-powered assistant has become a natural part of our daily lives – from controlling home appliances and shopping to managing our finances. We adapted to them quickly because they use natural language, are intuitive to operate and support our daily tasks with remarkable accuracy. But how exactly do they work, and how can we fully harness their potential?

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Developer analyzing code on a laptop with symbols of growth, targets, and success, representing what motivates developers to choose a particular company.

Innovations | 30/09/2024

What Motivates a Software Developer? 6 Key Factors

Julia Zatorska

Job boards are bursting at the seams with offers for programmers - but not every one is met with the same interest from candidates. What are IT professionals looking for in an ideal job? In addition to salary, what counts are engaging projects, development opportunities and alignment of personal beliefs with the organization's mission. To attract the best candidates, employers need to deeply understand what really matters to programmers. Let's take a look at six key factors that influence their decisions.

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Google AI preview image with colorful dots symbolizing data points in the center, surrounded by abstract depictions of laboratory tools, ships, and infrastructure.

Innovations | 25/09/2024

How Google AI Helped the Maritime Shipping Companies?

Bernhard Huber

As one of the world's most crucial industries grapples with the twin pressures of increasing demand and the urgent need to reduce its environmental impact, the integration of AI into maritime operations couldn't have come at a better time. Google AI is leading this transformation, providing shipping companies with the tools they need to operate more efficiently and sustainably. This article delves into how Google AI is not just enhancing the bottom line for these companies but also helping them navigate the complex waters of environmental responsibility and operational excellence.

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Illustration showing the e-commerce process with a shopping cart icon, payment options, discount, and target symbol representing online purchasing.

Innovations | 20/09/2024

10 Best Use Cases of AI in eCommerce: How AI is Transforming the Industry

Agata Pater

In a world where consumers demand convenience, personalization, and efficiency, AI is stepping in as a game-changing technology. Its ability to analyze vast amounts of data, predict customer behavior, and automate critical processes is empowering online retailers to optimize operations and deliver a superior online shopping experience.

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Abstract image for the article about the importance of UX and UI

Development | 08/09/2023

Why are UX and UI Crucial for the Success of Your Project

Agata Pater

User Experience (UX) and User Interface (UI) are crucial for the success of any digital project, whether it's a website, mobile app, or software application. Why is that? They directly impact how users interact with your product, influencing their satisfaction, engagement, and overall perception. In a competitive market, good UX/UI may be the deciding factor for users to choose your product or service instead of the one offered by your competitors.

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Development | 01/09/2023

Permissive and Strict Analyzers to Filter and Boost Results in ElasticSearch

Jakub Wachol

ElasticSearch, a powerful and versatile search and analytics engine, has emerged as a cornerstone technology for managing and querying large-scale data with unprecedented speed and precision. However, as the size and complexity of data repositories continue to grow, so do the challenges associated with retrieving the most relevant results.

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Illustration of a cartoon spider navigating API blocks with letters 'A', 'P', 'I' on a light background with abstract tech elements, suitable for articles on API data serialization.

Development | 10/08/2023

API Platform: Advanced Security (Voters)

Łukasz Traczyk

When developing a rest API, it often happens that you want control over which users have the access to a specific resource. The usage of user roles can cover some cases. But what if you want to restrict the access not based on a given role, but some other dependencies? Sometimes the use cases you need to cover become quite complicated, other times they are simple, but repetitive. What allows you to control the access in a clean, un-repetitive way is called voters.

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Abstract Image for the Article About Logs and Logging Methods

Development | 28/07/2023

Logs usefulness and logging methods in web application development

Tomasz Traczyk

A log is a record of what has happened in a computer system. Logs contain information such as data, time, and description of an event (including problems, errors). Keeping a log can be a great help when debugging, saving both time and effort looking for issues to fix.

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Abstract image illustrating Domain Driven Design in Symfony

Development | 19/07/2023

Advantages and Disadvantages of Domain-Driven Design (DDD) in Symfony

Paweł Urbańczyk

For those well-versed in software development, Domain-Driven Design (DDD) is likely a familiar concept. Over time, it has proven to be a reliable approach, expertly managing intricate systems by prioritizing the most critical aspect of the project - the underlying domains. Additionally, DDD effectively facilitates communication by creating a shared language between the technical team and business stakeholders.

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Illustration for article about iterations

Development | 07/07/2023

The Purpose of Iterations: Unveiling Their Essential Role

Maciej Zatorski

Imagine a chef crafting a mouthwatering dish, tirelessly perfecting it by refining a recipe. In the world of software development, a similar process unfolds, where iterations serve as the secret ingredient that brings remarkable results to the table. Just like a chef adds creativity and perfection to their recipe, iterations blend expertise and continuous improvement to transform ideas into exquisite digital products. Ever wondered about the essential purpose of iterations in achieving goals and solving problems? Join us as we uncover the significance behind iterative processes and explore how they pave the way for success in software development.

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Conceptual graphic showcasing ethical AI practices and ESG standards, featuring AI circuit connections and human interactions.

Business | 28/06/2024

Best Practices for Ethical AI Implementation

Bernhard Huber

Only 2% of companies declare that they have implemented responsible AI across their organization, although 31% expect to do it in the next 18 months. Major industry leaders like Accenture or IBM have already incorporated responsible AI practices into their operations to reduce risks and gain trust.

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Illustration of a brain split into two halves, with one side showing neural structures and the other side representing circuitry, symbolizing the integration of artificial intelligence in understanding and mitigating AI bias.

Business | 14/06/2024

Understanding AI Bias and How to Mitigate It

Bernhard Huber

The term “bias” is often used in psychology and it means a tendency, inclination, or prejudice toward or against something or someone based rather on stereotypes and personal opinions than facts and knowledge.

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Illustration of a fractional CTO working on a laptop with flowcharts and code screens, highlighting CTO as a service benefits

Business | 29/05/2024

Why Do You Need a Fractional CTO in Your Company?

Łukasz Kopaczewski

Businesses, regardless of their size, are increasingly relying on innovative technological solutions. In this context, the role of the CTO becomes not only important, but even essential for any organization that wants to grow, remain competitive and achieve long-term success. So let's take a look at the main reasons why the presence of a CTO can be a key factor in creating and strengthening technology strategy and achieving a company's business goals.

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Illustration of a woman analyzing financial data with charts, coins, and arrows symbolizing the concept of Fixed Price contracts in technology.

Business | 15/05/2024

Fixed-Price Contract: Benefits for Your Company

Łukasz Kopaczewski

When looking for a Software House to cooperate with, you need to consider many factors. Some of the most important are the price of the services and the method of billing. The two most popular types of contracts are Fixed Price and Time and Material, although you may also encounter a mixed model. Today we will look at the Fixed Price model, which offers stability and predictability to clients.

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A vivid illustration of a software development scene with two professionals collaborating on code, surrounded by the Symfony logo and digital motifs, perfect for the service side of a software house.

Business | 20/10/2023

What Is a Software House? The Opportunities of Working with a Software Company

Agata Pater

From custom software development to mobile app creation, from web design to cybersecurity solutions—software houses help thousands of companies build digital products that fuel their work. But what exactly is a software house? In this article, we will delve into the world of software houses, exploring their roles, services, and the essential collaboration between these entities and their clients.

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Preview image for the article: Insights from PHPers Summit 2023

Business | 16/06/2023

Insights from PHPers Summit 2023 - The Value of Technology Conferences

Julia Zatorska

Attending technology and IT conferences is not just about gaining knowledge but also about fostering team bonding and staying up-to-date with emerging trends. These conferences provide an opportunity to learn from industry experts, network with professionals, and explore new ideas and approaches. Recently, several employees from our company had the privilege of attending the PHPers Summit 2023. In this article, we dive into their experiences and highlight key takeaways that could benefit our software house.

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Illustration for the article about AI and sustainable energy

Innovations | 05/09/2024

Revolutionizing the Energy Sector: The Role of AI in Clean and Renewable Energy Transition

Bernhard Huber

As the global community grapples with the challenges of climate change, the shift towards renewable energy sources has never been more critical. The transition to clean energy is not only essential for reducing carbon emissions but also for ensuring a responsible future for generations to come. At the forefront of this revolution is artificial intelligence (AI), a powerful tool that is transforming how we produce, distribute, and consume energy. AI technologies are increasingly being integrated into the energy system, optimizing everything from energy generation to energy storage, and paving the way for a more efficient and resilient energy infrastructure.

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Preview image for the article about AI for social good

Innovations | 30/08/2024

AI for Social Good: Using AI for Positive Social Impact

Bernhard Huber

Artificial Intelligence is rapidly transforming industries and society, offering innovative solutions to complex challenges. The concept of "AI for Social Good" harnesses this technology to address societal issues, from healthcare and education to environmental sustainability and poverty alleviation. As AI continues to evolve, it is crucial to explore its potential for creating a positive social impact and consider the ethical implications of its deployment. By using AI effectively, we can deliver positive social outcomes and tackle some of the most pressing global challenges.

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Creative representation of emotional intelligence in the workplace, depicting a light bulb filled with gears, connected by pathways in a pink themed background, illustrating the concept of innovative thinking and problem-solving

Innovations | 21/06/2024

Emotional Intelligence in the Workplace - What Is It and How to Improve It?

Julia Zatorska

The work of a developer, while it may seem like a good career path for loners, is actually an occupation that requires strong teamwork skills. Receiving and giving feedback, resolving conflicts, reading the emotions of co-workers, being able to keep one's nerves in check when problems unexpectedly arise - these are all aspects that can and should be practiced to make our work (and personal) life more harmonious!

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Abstract Light Blue Image for Lean Canvas Article

Innovations | 29/09/2023

Unlocking Success: Lean Canvas Examples for Maximum Impact

Maciej Zatorski

In the world of startups and ventures, success is often attributed to a combination of insight, innovation, and the ability to make swift, informed decisions. The beating heart at the core of these processes? The Lean Canvas Model.

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Illustration of two people giving each other feedback with different emotions

Innovations | 25/08/2023

The Art of Giving and Receiving Feedback: Fostering Growth and Collaboration

Julia Zatorska

Feedback isn't just a stuffy corporate ritual; it's a dynamic rhythm that fuels personal growth and teamwork. It can be like a compass guiding us towards our goals, helping us learn from our mistakes and incorporating constructive criticism to fine-tune our lives.

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Illustration of a person in a chevron-patterned teal shirt thinking with thought bubbles containing a light bulb and gears, symbolizing the ideation process in design thinking

Innovations | 18/08/2023

Enhancing User Experience: The Role of Design Thinking

Maciej Zatorski

Design thinking isn't just a buzzword; it's a powerful philosophy, an empathetic approach rooted in the understanding that at the heart of any technological advance, there's always a person who interacts with it. This human-centric framework equips us to dissect complex problems, challenge prevailing assumptions, and unearth novel strategies to create better UX.

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Primotly's software development blog

Here, we share our insights and experiences on various topics related to software development, technology news & articles relating to our company.

Our blog is not only about software as it also covers everything from general discussions about software development to more specific topics like API platforms, React, and Symfony. We believe that sharing knowledge is essential for the growth of the software development community, and our goal is to provide useful and informative content that can help developers of all levels.