Background illustration including text "ESG", planet and representing the idea of social impact.
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[New article]

The Social Side of ESG

29/11/2024

Łukasz Kopaczewski

Chief Technology Officer

Preview illustration including text "ESG", planet and hands around it, representing the idea of social impact.

Innovations | 29/11/2024

The Social Side of ESG

Łukasz Kopaczewski

The world of business is changing. Companies no longer look only at profits; they also focus on environmental, social, and governance (ESG) factors. Among these, the social pillar often gets less attention than environmental issues or governance structure. But ignoring it is a mistake. Community engagement is at the heart of social impact, and it is key for businesses aiming to achieve long-term sustainability and positive ESG performance.

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A conceptual image contrasting AI technology with environmental emissions, featuring a microchip symbol for AI and clouds symbolizing CO2 emissions above industrial buildings.

Innovations | 22/11/2024

How Is AI Helping Companies Track CO2 Emissions?

Bernhard Huber

Organizations face mounting pressure from governments, consumers, and stakeholders to reduce their carbon footprints. Carbon accounting, the practice of tracking, measuring, and reporting greenhouse gas (GHG) emissions, has become a critical tool in this endeavor. With 90% of Fortune 500 companies committed to sustainability goals, the demand for effective carbon accounting solutions is surging. However, companies often grapple with complex supply chains and a lack of real-time data, making accurate carbon accounting a daunting task. This is where technology, particularly Artificial Intelligence, enters the scene. AI offers a powerful toolkit for automating and optimizing emission tracking, identifying inefficiencies, and providing actionable insights.

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Illustration that symbolizes the importance of governance in ESG

Business | 15/11/2024

Governance in ESG: Why Strong Leadership is Key to Sustainability?

Łukasz Kopaczewski

While all three pillars—environmental, social, and governance—are essential, governance often plays the most foundational role. Governance, which includes ethical leadership, transparency, and accountability, ensures that ESG efforts are not just statements on paper but integrated into a company’s everyday decisions. Notably, a recent study found that 39% of companies feel they perform adequately on governance, indicating significant room for improvement​.

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Business | 08/11/2024

Making Data-Driven Decisions: How Artificial Intelligence Can Help You Avoid Common Pitfalls

Agata Pater

Relying solely on intuition in business can often mean missing out on big opportunities. Consider Netflix as a prime example. By analyzing over 30 million daily 'plays' and countless subscriber ratings and searches, Netflix pinpointed exactly what viewers wanted, leading to the creation of hit series like House of Cards. This data-driven approach didn’t just increase viewer engagement; it revolutionized the entertainment industry’s approach to content creation. Embracing Data-Driven Decision Making can similarly empower companies to craft more precise strategies, avoid common pitfalls, and make choices that resonate with actual market demand.

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Illustration to the article about importance of ESG factors in construction sector, and how AI can help in reporting sustainability efforts.

Business | 31/10/2024

The Growing Importance of ESG in Construction Industry

Bernhard Huber

The construction industry is a critical driver of economic growth, responsible for creating the infrastructure that supports communities and industries worldwide. However, this sector also faces substantial challenges related to environmental degradation, social equity, and governance issues. Increasing global awareness of climate change, heightened investor scrutiny, and evolving regulatory demands have led to a fundamental shift in how construction companies approach their operations.

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Business | 29/10/2024

CTO – the Technological Leader Your Company Needs

Łukasz Kopaczewski

Technology drives the growth of modern business. Are you fully leveraging its potential? A Chief Technology Officer (CTO) can help your company optimise IT, enhance security, and implement innovations. Discover how a CTO can support your business.

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Development | 22/09/2023

From Concept to Interface: Role of a Digital Product Designer

Agata Pater

Let’s dive deeper and look closely at the person behind the design—Product Designer. Have you ever considered becoming a Digital Product Designer? Maybe you are wondering if you should hire one for your team? This article will help you to better understand this role in the process of making successful digital products.

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An infographic depicting code review with magnifying glasses inspecting documents and code on a computer screen, emphasizing attention to detail.

Development | 15/09/2023

How to Do a Code Review?

Karol Gruszka

A code review is a systematic and collaborative process where one or more developers examine the code written by their peers. It helps to identify defects, ensure adherence to coding standards, and provide constructive feedback before it’s added to the master branch. In this article, we delve deep into the world of code review, exploring its multifaceted benefits and uncovering strategies to conduct effective and meaningful reviews.

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Development | 08/09/2023

Why are UX and UI Crucial for the Success of Your Project

Agata Pater

User Experience (UX) and User Interface (UI) are crucial for the success of any digital project, whether it's a website, mobile app, or software application. Why is that? They directly impact how users interact with your product, influencing their satisfaction, engagement, and overall perception. In a competitive market, good UX/UI may be the deciding factor for users to choose your product or service instead of the one offered by your competitors.

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Development | 01/09/2023

Permissive and Strict Analyzers to Filter and Boost Results in ElasticSearch

Jakub Wachol

ElasticSearch, a powerful and versatile search and analytics engine, has emerged as a cornerstone technology for managing and querying large-scale data with unprecedented speed and precision. However, as the size and complexity of data repositories continue to grow, so do the challenges associated with retrieving the most relevant results.

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Development | 10/08/2023

API Platform: Advanced Security (Voters)

Łukasz Traczyk

When developing a rest API, it often happens that you want control over which users have the access to a specific resource. The usage of user roles can cover some cases. But what if you want to restrict the access not based on a given role, but some other dependencies? Sometimes the use cases you need to cover become quite complicated, other times they are simple, but repetitive. What allows you to control the access in a clean, un-repetitive way is called voters.

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Abstract Image for the Article About Logs and Logging Methods

Development | 28/07/2023

Logs usefulness and logging methods in web application development

Tomasz Traczyk

A log is a record of what has happened in a computer system. Logs contain information such as data, time, and description of an event (including problems, errors). Keeping a log can be a great help when debugging, saving both time and effort looking for issues to fix.

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Tech-themed illustration with icons representing various technology and business areas in which Fractional CTO can help, arranged in a circular pattern on a light background.

Business | 26/07/2024

Fractional CTO Services: Expert Support Tailored to Your Company's Needs

Łukasz Kopaczewski

Can you benefit from the experience of an IT expert without hiring one full-time? Fractional CTOs offer a solution that provides you with a Chief Technology Officer to the extent you need them most. This is an excellent option, particularly for startups and medium-sized companies. In this article, we will explore the essence of the Fractional CTO role and discuss the benefits it can bring to your company. We will also learn about situations where the use of a CTO can be a key element in developing and accelerating technological progress in a company.

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Business | 17/07/2024

The Importance of AI Transparency

Bernhard Huber

From automating routine tasks to making complex decisions, AI systems are becoming integral to many organizations' daily operations. According to statistics general trust in AI is decreasing. As the adoption of AI continues to grow, so does the need for transparency which can improve how AI is seen.

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Business | 11/07/2024

How Custom Software Supports Your Business?

Łukasz Kopaczewski

In many cases, off-the-shelf software cannot be adapted to the specific nature of a given industry or company's business profile. If none of the available solutions meet your expectations, it is worth considering dedicated software. What is it and what benefits can it offer for companies?

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Illustration highlighting the integration of ESG principles and AI technology, showcasing an AI chip and related elements

Business | 05/07/2024

From Algorithms to Ethics: Integrating AI into ESG Strategies

Bernhard Huber

As organizations increasingly turn to AI to drive efficiency and innovation, integrating ethical considerations into these advancements becomes paramount. This convergence of AI and ethical principles forms the bedrock of ESG strategies, ensuring that technological progress aligns with broader societal values.

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Conceptual graphic showcasing ethical AI practices and ESG standards, featuring AI circuit connections and human interactions.

Business | 28/06/2024

Best Practices for Ethical AI Implementation

Bernhard Huber

Only 2% of companies declare that they have implemented responsible AI across their organization, although 31% expect to do it in the next 18 months. Major industry leaders like Accenture or IBM have already incorporated responsible AI practices into their operations to reduce risks and gain trust.

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Illustration of a brain split into two halves, with one side showing neural structures and the other side representing circuitry, symbolizing the integration of artificial intelligence in understanding and mitigating AI bias.

Business | 14/06/2024

Understanding AI Bias and How to Mitigate It

Bernhard Huber

The term “bias” is often used in psychology and it means a tendency, inclination, or prejudice toward or against something or someone based rather on stereotypes and personal opinions than facts and knowledge.

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Innovations | 20/09/2024

10 Best Use Cases of AI in eCommerce: How AI is Transforming the Industry

Agata Pater

In a world where consumers demand convenience, personalization, and efficiency, AI is stepping in as a game-changing technology. Its ability to analyze vast amounts of data, predict customer behavior, and automate critical processes is empowering online retailers to optimize operations and deliver a superior online shopping experience.

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Innovations | 11/09/2024

Use of Technology in Education: How Is It Bridging the Educational Gap?

Agata Pater

The barriers that once defined educational access—geographical location, economic status, and availability of resources—are gradually being dismantled. As we continue to innovate and implement new technologies, the gaps that have traditionally separated students around the world are closing, bringing us closer to an era of truly equitable education.

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Innovations | 05/09/2024

Revolutionizing the Energy Sector: The Role of AI in Clean and Renewable Energy Transition

Bernhard Huber

As the global community grapples with the challenges of climate change, the shift towards renewable energy sources has never been more critical. The transition to clean energy is not only essential for reducing carbon emissions but also for ensuring a responsible future for generations to come. At the forefront of this revolution is artificial intelligence (AI), a powerful tool that is transforming how we produce, distribute, and consume energy. AI technologies are increasingly being integrated into the energy system, optimizing everything from energy generation to energy storage, and paving the way for a more efficient and resilient energy infrastructure.

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Innovations | 30/08/2024

AI for Social Good: Using AI for Positive Social Impact

Bernhard Huber

Artificial Intelligence is rapidly transforming industries and society, offering innovative solutions to complex challenges. The concept of "AI for Social Good" harnesses this technology to address societal issues, from healthcare and education to environmental sustainability and poverty alleviation. As AI continues to evolve, it is crucial to explore its potential for creating a positive social impact and consider the ethical implications of its deployment. By using AI effectively, we can deliver positive social outcomes and tackle some of the most pressing global challenges.

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Creative representation of emotional intelligence in the workplace, depicting a light bulb filled with gears, connected by pathways in a pink themed background, illustrating the concept of innovative thinking and problem-solving

Innovations | 21/06/2024

Emotional Intelligence in the Workplace - What Is It and How to Improve It?

Julia Zatorska

The work of a developer, while it may seem like a good career path for loners, is actually an occupation that requires strong teamwork skills. Receiving and giving feedback, resolving conflicts, reading the emotions of co-workers, being able to keep one's nerves in check when problems unexpectedly arise - these are all aspects that can and should be practiced to make our work (and personal) life more harmonious!

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Innovations | 29/09/2023

Unlocking Success: Lean Canvas Examples for Maximum Impact

Maciej Zatorski

In the world of startups and ventures, success is often attributed to a combination of insight, innovation, and the ability to make swift, informed decisions. The beating heart at the core of these processes? The Lean Canvas Model.

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Primotly's software development blog

Here, we share our insights and experiences on various topics related to software development, technology news & articles relating to our company.

Our blog is not only about software as it also covers everything from general discussions about software development to more specific topics like API platforms, React, and Symfony. We believe that sharing knowledge is essential for the growth of the software development community, and our goal is to provide useful and informative content that can help developers of all levels.