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How to Improve Sales in E-Commerce Business? IT solutions for the eCommerce industry

13/09/2024

Łukasz Kopaczewski

Chief Technology Officer

Illustration to the article about improving sales in ecommerce industry

Business | 13/09/2024

How to Improve Sales in E-Commerce Business? IT solutions for the eCommerce industry

Łukasz Kopaczewski

In the world of eCommerce, where competition is constantly increasing, online store owners must reach for innovative tools to increase sales and build customer loyalty. The key to success is the right IT solutions that automate sales processes, personalize the shopping experience and integrate with various systems. In this article, we outline the most effective ways to increase the efficiency of your online store to stay ahead of the competition.

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preview illustration with icons representing education and technology

Innovations | 11/09/2024

Use of Technology in Education: How Is It Bridging the Educational Gap?

Agata Pater

The barriers that once defined educational access—geographical location, economic status, and availability of resources—are gradually being dismantled. As we continue to innovate and implement new technologies, the gaps that have traditionally separated students around the world are closing, bringing us closer to an era of truly equitable education.

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Illustration for the article about AI and sustainable energy

Innovations | 05/09/2024

Revolutionizing the Energy Sector: The Role of AI in Clean and Renewable Energy Transition

Bernhard Huber

As the global community grapples with the challenges of climate change, the shift towards renewable energy sources has never been more critical. The transition to clean energy is not only essential for reducing carbon emissions but also for ensuring a responsible future for generations to come. At the forefront of this revolution is artificial intelligence (AI), a powerful tool that is transforming how we produce, distribute, and consume energy. AI technologies are increasingly being integrated into the energy system, optimizing everything from energy generation to energy storage, and paving the way for a more efficient and resilient energy infrastructure.

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Innovations | 30/08/2024

AI for Social Good: Using AI for Positive Social Impact

Bernhard Huber

Artificial Intelligence is rapidly transforming industries and society, offering innovative solutions to complex challenges. The concept of "AI for Social Good" harnesses this technology to address societal issues, from healthcare and education to environmental sustainability and poverty alleviation. As AI continues to evolve, it is crucial to explore its potential for creating a positive social impact and consider the ethical implications of its deployment. By using AI effectively, we can deliver positive social outcomes and tackle some of the most pressing global challenges.

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Illustration depicting the intersection of ESG (Environmental, Social, and Governance) and AI (Artificial Intelligence) with world map and AI chip icons connected by arrows.

Business | 23/08/2024

Revolutionizing ESG Audits: How AI is Transforming ESG Reporting

Łukasz Kopaczewski

As corporate accountability becomes a focal point for investors and consumers alike, the pressure on companies to deliver precise ESG reports has intensified. A recent study revealed that companies with strong ESG performance see a 10% higher valuation than their peers, highlighting the financial stakes of effective ESG audits. To meet these demands, businesses are increasingly embracing AI-powered solutions that not only enhance the accuracy of ESG audits but also streamline the entire reporting process, setting a new standard for sustainability management.

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Development | 14/08/2024

How to Integrate AI into Your Business?

Bernhard Huber

Think of AI as the engine in a high-performance car, driving your business toward its goals with unmatched speed and efficiency. With AI, companies are achieving remarkable results, such as a 40% increase in productivity, as reported by McKinsey. In this article, we will delve into the transformative power of AI and provide a step-by-step guide to seamlessly incorporating AI into your operations, enabling you to harness its full potential for innovation and growth. Artificial intelligence can be your best friend in achieving business objectives with smaller resources and greater efficiency. Discover the potential of AI-powered solutions! 

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Development | 01/09/2023

Permissive and Strict Analyzers to Filter and Boost Results in ElasticSearch

Jakub Wachol

ElasticSearch, a powerful and versatile search and analytics engine, has emerged as a cornerstone technology for managing and querying large-scale data with unprecedented speed and precision. However, as the size and complexity of data repositories continue to grow, so do the challenges associated with retrieving the most relevant results.

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Illustration of a cartoon spider navigating API blocks with letters 'A', 'P', 'I' on a light background with abstract tech elements, suitable for articles on API data serialization.

Development | 10/08/2023

API Platform: Advanced Security (Voters)

Łukasz Traczyk

When developing a rest API, it often happens that you want control over which users have the access to a specific resource. The usage of user roles can cover some cases. But what if you want to restrict the access not based on a given role, but some other dependencies? Sometimes the use cases you need to cover become quite complicated, other times they are simple, but repetitive. What allows you to control the access in a clean, un-repetitive way is called voters.

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Abstract Image for the Article About Logs and Logging Methods

Development | 28/07/2023

Logs usefulness and logging methods in web application development

Tomasz Traczyk

A log is a record of what has happened in a computer system. Logs contain information such as data, time, and description of an event (including problems, errors). Keeping a log can be a great help when debugging, saving both time and effort looking for issues to fix.

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Abstract image illustrating Domain Driven Design in Symfony

Development | 19/07/2023

Advantages and Disadvantages of Domain-Driven Design (DDD) in Symfony

Paweł Urbańczyk

For those well-versed in software development, Domain-Driven Design (DDD) is likely a familiar concept. Over time, it has proven to be a reliable approach, expertly managing intricate systems by prioritizing the most critical aspect of the project - the underlying domains. Additionally, DDD effectively facilitates communication by creating a shared language between the technical team and business stakeholders.

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Development | 07/07/2023

The Purpose of Iterations: Unveiling Their Essential Role

Maciej Zatorski

Imagine a chef crafting a mouthwatering dish, tirelessly perfecting it by refining a recipe. In the world of software development, a similar process unfolds, where iterations serve as the secret ingredient that brings remarkable results to the table. Just like a chef adds creativity and perfection to their recipe, iterations blend expertise and continuous improvement to transform ideas into exquisite digital products. Ever wondered about the essential purpose of iterations in achieving goals and solving problems? Join us as we uncover the significance behind iterative processes and explore how they pave the way for success in software development.

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Development | 30/06/2023

The File Watchers Tool in PHPStorm: Tutorial

Paweł Turek

Once upon a time, in the vast universe of programming, repetitive tasks were a common source of headaches. Then, along came the "File Watchers" tool, built into the PHPStorm IDE. It swept onto the scene, promising a solution for those tiresome tasks that seemed to eat up so much of a developer's day.

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Conceptual graphic showcasing ethical AI practices and ESG standards, featuring AI circuit connections and human interactions.

Business | 28/06/2024

Best Practices for Ethical AI Implementation

Bernhard Huber

Only 2% of companies declare that they have implemented responsible AI across their organization, although 31% expect to do it in the next 18 months. Major industry leaders like Accenture or IBM have already incorporated responsible AI practices into their operations to reduce risks and gain trust.

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Illustration of a brain split into two halves, with one side showing neural structures and the other side representing circuitry, symbolizing the integration of artificial intelligence in understanding and mitigating AI bias.

Business | 14/06/2024

Understanding AI Bias and How to Mitigate It

Bernhard Huber

The term “bias” is often used in psychology and it means a tendency, inclination, or prejudice toward or against something or someone based rather on stereotypes and personal opinions than facts and knowledge.

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Illustration of a fractional CTO working on a laptop with flowcharts and code screens, highlighting CTO as a service benefits

Business | 29/05/2024

Why Do You Need a Fractional CTO in Your Company?

Łukasz Kopaczewski

Businesses, regardless of their size, are increasingly relying on innovative technological solutions. In this context, the role of the CTO becomes not only important, but even essential for any organization that wants to grow, remain competitive and achieve long-term success. So let's take a look at the main reasons why the presence of a CTO can be a key factor in creating and strengthening technology strategy and achieving a company's business goals.

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Illustration of a woman analyzing financial data with charts, coins, and arrows symbolizing the concept of Fixed Price contracts in technology.

Business | 15/05/2024

Fixed-Price Contract: Benefits for Your Company

Łukasz Kopaczewski

When looking for a Software House to cooperate with, you need to consider many factors. Some of the most important are the price of the services and the method of billing. The two most popular types of contracts are Fixed Price and Time and Material, although you may also encounter a mixed model. Today we will look at the Fixed Price model, which offers stability and predictability to clients.

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A vivid illustration of a software development scene with two professionals collaborating on code, surrounded by the Symfony logo and digital motifs, perfect for the service side of a software house.

Business | 20/10/2023

What Is a Software House? The Opportunities of Working with a Software Company

Agata Pater

From custom software development to mobile app creation, from web design to cybersecurity solutions—software houses help thousands of companies build digital products that fuel their work. But what exactly is a software house? In this article, we will delve into the world of software houses, exploring their roles, services, and the essential collaboration between these entities and their clients.

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Preview image for the article: Insights from PHPers Summit 2023

Business | 16/06/2023

Insights from PHPers Summit 2023 - The Value of Technology Conferences

Julia Zatorska

Attending technology and IT conferences is not just about gaining knowledge but also about fostering team bonding and staying up-to-date with emerging trends. These conferences provide an opportunity to learn from industry experts, network with professionals, and explore new ideas and approaches. Recently, several employees from our company had the privilege of attending the PHPers Summit 2023. In this article, we dive into their experiences and highlight key takeaways that could benefit our software house.

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Illustration of a person in a chevron-patterned teal shirt thinking with thought bubbles containing a light bulb and gears, symbolizing the ideation process in design thinking

Innovations | 18/08/2023

Enhancing User Experience: The Role of Design Thinking

Maciej Zatorski

Design thinking isn't just a buzzword; it's a powerful philosophy, an empathetic approach rooted in the understanding that at the heart of any technological advance, there's always a person who interacts with it. This human-centric framework equips us to dissect complex problems, challenge prevailing assumptions, and unearth novel strategies to create better UX.

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An illustration of a remote work setup, with a magnifying glass over an email icon, paperwork, and a plant, symbolizing a work-life balance and workation.

Innovations | 12/05/2023

Workation from a Psychological Perspective, Benefits and Drawbacks

Julia Zatorska

A workation is a term that combines work and vacation, referring to the practice of merging work and leisure activities to provide employees with the opportunity to unwind while maintaining productivity. Essentially, it involves working while on vacation. The concept gained popularity as remote work became more prevalent during the COVID-19 pandemic. Simple right? Chances are, that even if you don’t know what this terms mean, you’ve yourself went on a workation at some point in your life.

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A close-up of the Earth illustration from the previous image, surrounded by a dotted line and recycling symbol, with smaller icons for cloud services, computing, and recycling around it, focusing on sustainability in IT.

Innovations | 28/04/2023

How to be More Sustainable in the IT industry: Useful Tips

Maciej Zatorski

The climate crisis demands more than words—it needs action, particularly from the IT industry, a key player in global energy consumption. Our latest article offers a practical guide to sustainable practices in IT, categorized into six essential areas. Learn how technology can evolve to meet user demands while promoting a greener future. Find out how your tech initiatives can contribute meaningfully to environmental conservation. It's time for the IT sector to lead by example and make sustainability the core of innovation.

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Simplified isometric graphic of a tiered structure with paths leading to the top, representing the roadmap of product development for articles on building products.

Innovations | 07/04/2023

Transforming Ideas into Reality: Our Approach to Building Products [PART 2]

Diana Kolopenyuk

Today, we will dive into the remaining three steps of our process: Essential Design, Further Design Development, and Implementation. You will learn how we create designs in accordance with the client's vision, develop all the designs for the project, and ultimately make the project come alive. If you haven't read the first part of the article yet, we recommend taking a moment to familiarize yourself with our initial workshop and workshop stages.

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Vertical light blue banner with abstract tech shapes and the ChatGPT logo, perfect for previewing content on how to write impactful prompts for ChatGPT and AI.

Innovations | 05/04/2023

How to Write the Best ChatGPT Prompts: Tips, Tricks, Examples

Barbara Wojtczak

As ChatGPT continues to grow in popularity, more and more people are turning to this AI-powered tool to help them with a variety of tasks, from writing essays to generating content ideas. However, one of the most important aspects of using ChatGPT is crafting effective prompts.

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Abstract image perfect for the article about AI, ChatGPT and how can we use it in tech industry

Innovations | 10/03/2023

ChatGPT: Separating hype from reality and looking ahead

Diana Kolopenyuk

ChatGPT has taken the world by storm. If you haven't heard of the AI language model developed by OpenAI, then it's safe to say you've been living under a rock. With its ability to generate human-like text and hold natural conversations with users, ChatGPT has been hailed as a breakthrough. You can ask it almost anything, and it will respond within seconds as if you were talking to a human whose brain has been connected to a Google search engine. Sound intriguing? If so, it's time to delve deeper into ChatGPT and discover its potential for revolutionizing various areas of technology. Let's explore some ideas for developing this innovative tool and its potential applications in various areas of our daily lives.

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Primotly's software development blog

Here, we share our insights and experiences on various topics related to software development, technology news & articles relating to our company.

Our blog is not only about software as it also covers everything from general discussions about software development to more specific topics like API platforms, React, and Symfony. We believe that sharing knowledge is essential for the growth of the software development community, and our goal is to provide useful and informative content that can help developers of all levels.