Modern B2B Platform for the Tire Industry

Polskie Składy Oponiarskie (PSO), the operator of the largest B2B platform for the tire industry in Poland – platformaopon.pl – required a comprehensive overhaul of its service. Despite its strong market position, the platform no longer met user expectations or current standards of usability and visual design.

Key challenges included:

  • An outdated user interface that no longer aligned with modern UX/UI principles

  • Usability and reliability issues that negatively impacted customer satisfaction

  • Lack of mobile optimization, despite a growing share of mobile traffic

  • Limited personalization and content management capabilities

Country

Polska

Timeline

2018-ongoing

Industry

Tyre industry

A monitor displaying a web page with a vibrant orange and white color scheme, featuring 'PLATFORMAOPON.PL' at the top left corner. The webpage includes a photo of a smiling worker in blue overalls holding a clipboard, standing in a warehouse with stacks of tires. Below is more Polish text providing information about the platform.

Our Solution

Primotly addressed these challenges with a complete redesign and modernization of the platform, following a mobile-first strategy and best UX practices.

Scope of work:

  • New user interface: visually appealing, clean, and aligned with current design trends

  • Full mobile optimization: intuitive navigation and seamless use on smartphones and tablets

  • Enhanced user features:
    • Uploading product images in various sections

    • Subscription system with multiple access packages

    • Discount code implementation

    • Integration with Przelewy24 for secure and convenient online payments

  • Admin-side improvements: a new content management panel enabling in-platform post editing

  • Security and compliance: regular security audits and tech stack updates

“Primotly is a dynamic company with enormous potential, offering comprehensive service and support across all areas of software development.”

Tomasz Jeziorek | IT Manager


World-class technologies

Platformaopon.pl logo LaSante.net logo Betafence logo Confidential logo Unicornly logo
  • Platformaopon.pl logo
  • LaSante.net logo
  • Betafence logo
  • Confidential logo
  • Unicornly logo

Outcomes & Business Value

Over the two-year collaboration, the PSO platform underwent a successful transformation:

  • A modern, responsive design tailored for all device types

  • Improved user and admin experience through added features

  • Flexible subscription models meeting diverse customer needs

  • Faster and safer transactions via Przelewy24 integration

  • More efficient content management and operations

  • Strengthened competitive position in the B2B e-commerce sector

“Our 2-year collaboration brought significant improvements to our platform – in both functionality and performance. The changes reinforced our leadership in the B2B tire market.”

Tomasz Jeziorek | IT Manager


Project Takeaways

  • Mobile optimization is a critical success factor for B2B platforms

  • Thoughtful UI redesign greatly enhances user comfort and retention

  • Subscription-based models and flexible features provide a competitive edge

  • Investing in CMS and admin tools streamlines operations and content control

  • Ongoing security and tech updates foster user trust


“Primotly is a dynamic company with huge potential, offering comprehensive service and support in all areas of software development. Their team showed great responsibility and responsiveness in action. They took care of our product quickly and efficiently, suggesting thoughtful optimization solutions on the web platform. The effect of 2 years of cooperation is a great improvement of our platform - in terms of functionality, but also efficiency. Thanks to the introduced changes, we have strengthened our position as a leader among B2B services in the tire industry.”

Mo
Photo of PSO IT manager
Tomasz Jeziorek | IT Manager
Platforma Opon logo

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