Modern B2B Platform for the Tire Industry
Polskie Składy Oponiarskie (PSO), the operator of the largest B2B platform for the tire industry in Poland – platformaopon.pl – required a comprehensive overhaul of its service. Despite its strong market position, the platform no longer met user expectations or current standards of usability and visual design.
Key challenges included:
An outdated user interface that no longer aligned with modern UX/UI principles
Usability and reliability issues that negatively impacted customer satisfaction
Lack of mobile optimization, despite a growing share of mobile traffic
Limited personalization and content management capabilities
Country
Polska
Timeline
2018-ongoing
Industry
Tyre industry
Our Solution
Primotly addressed these challenges with a complete redesign and modernization of the platform, following a mobile-first strategy and best UX practices.
Scope of work:
New user interface: visually appealing, clean, and aligned with current design trends
Full mobile optimization: intuitive navigation and seamless use on smartphones and tablets
- Enhanced user features:
Uploading product images in various sections
Subscription system with multiple access packages
Discount code implementation
Integration with Przelewy24 for secure and convenient online payments
Admin-side improvements: a new content management panel enabling in-platform post editing
Security and compliance: regular security audits and tech stack updates
“Primotly is a dynamic company with enormous potential, offering comprehensive service and support across all areas of software development.”
— Tomasz Jeziorek | IT Manager
World-class technologies
Outcomes & Business Value
Over the two-year collaboration, the PSO platform underwent a successful transformation:
A modern, responsive design tailored for all device types
Improved user and admin experience through added features
Flexible subscription models meeting diverse customer needs
Faster and safer transactions via Przelewy24 integration
More efficient content management and operations
Strengthened competitive position in the B2B e-commerce sector
“Our 2-year collaboration brought significant improvements to our platform – in both functionality and performance. The changes reinforced our leadership in the B2B tire market.”
— Tomasz Jeziorek | IT Manager
Project Takeaways
Mobile optimization is a critical success factor for B2B platforms
Thoughtful UI redesign greatly enhances user comfort and retention
Subscription-based models and flexible features provide a competitive edge
Investing in CMS and admin tools streamlines operations and content control
Ongoing security and tech updates foster user trust
“Primotly is a dynamic company with huge potential, offering comprehensive service and support in all areas of software development. Their team showed great responsibility and responsiveness in action. They took care of our product quickly and efficiently, suggesting thoughtful optimization solutions on the web platform. The effect of 2 years of cooperation is a great improvement of our platform - in terms of functionality, but also efficiency. Thanks to the introduced changes, we have strengthened our position as a leader among B2B services in the tire industry.”
