From Local Pharmacy to France’s Leading Digital Pharmacy
When LaSante.net set out to digitize its pharmacy, it was venturing into uncharted legal territory. French law hadn’t yet caught up with the EU directive permitting online drug sales.
Once the law changed, LaSante became the first officially licensed online pharmacy in the country. But operating in this space came with a unique challenge: every order had to be reviewed by a licensed pharmacist, and all patient data had to be stored in certified, confidential environments.
Out-of-the-box e-commerce platforms like PrestaShop couldn’t meet these strict requirements. If LaSante.net wanted to grow, it needed a platform built with compliance at its core.
Country
France
Timeline
2012-2018
Industry
Pharma
Our Solution
LaSante.net partnered with Primotly to rethink the entire digital foundation of the business.
We migrated the platform from PrestaShop to a custom-built solution based on Symfony, designed specifically to handle healthcare workflows and French legal obligations. We also developed a dedicated logistics and order management system from scratch—allowing every medication order to be automatically flagged for pharmacist review before shipment.
To ensure compliance with strict e-health data laws, we helped LaSante.net transition to certified health-data hosting. With this infrastructure, prescription-based products could finally be offered online safely and legally—something the old platform didn’t allow.
Results & Business Value
A fully compliant e-commerce platform, tailored to France’s healthcare regulations
Scalable infrastructure able to handle hundreds of orders daily
Over 400,000 customers served across France by 2024
Secure workflows for handling prescriptions and storing patient data
Broader catalog offering, including regulated items and parapharmaceuticals
Enhanced trust from both customers and regulatory agencies
World-class technologies
Lessons Learned
Legal barriers can be solved with smart engineering
Off-the-shelf solutions often fall short in regulated industries
Early compliance thinking pays off as scale increases
Secure, accredited hosting isn’t optional in digital healthcare—it’s foundational
Opportunities for Future Development
Enable real-time pharmacist chat for order approvals
Add AI-assisted product recommendations for health & wellness
Expand the platform to other EU markets with similar regulations
Introduce mobile ordering apps with prescription scanning
Build a loyalty program for returning customers
"We have worked with Primotly for 6 years now and have watched it expand its area of expertise through the hiring of top-notch developers. Primotly's founders have succeeded in building a team with diverse skill sets, constantly working to stay up-to-date. It's always a pleasure working with highly responsive people, who can assemble the best technologies together on our projects."
