Scalable Learning Platform Built to Support Digital Product Expansion
Tigers, a fast-growing digital marketing agency, experienced high demand for their educational content — including popular products like the Ads Book and Organika Book. As they planned to expand their digital product offering with structured, in-depth courses, the limitations of their existing WordPress-based platform became a roadblock.
The client needed a dedicated solution that would support modular learning paths, deliver a great user experience, and provide freedom to evolve the platform as their business and content library grew.
Country
Poland
Timeline
2020
Industry
Marketing
Our Solution
We designed and developed a fully custom e-learning platform: built from the ground up using Symfony, with the flexibility to scale alongside Tigers’ evolving content strategy.
Key elements of our solution included:
A complete design system and UX mockups tailored to Tigers’ brand
A web platform featuring module-based learning, structured into courses and lessons
An admin panel for non-technical users to manage and publish content
Integrations to support Tigers’ existing workflows and sales processes
Performance-focused architecture designed for long-term maintainability
This system was created to meet both current educational needs and future business plans.
“Primotly handled the project from start to finish. As part of the collaboration, they were the frontend and backend experts for House of Tiger. They created comprehensive solutions to manage the platform's capabilities, i.e. publishing paid educational content and free blog material. They are currently engaged in the maintenance of the platform.”
— Paweł Olszacki, Marketing Specialist, Tigers
World-class technologies
Results & Business Value
Scalable course structure with modules and lessons improved content clarity and engagement
Improved student experience, leading to higher satisfaction and retention
Empowered content team, able to launch and manage new materials independently
Custom-built platform allowed full creative freedom — no compromise imposed by WordPress templates or plugins
The platform enhanced Tigers' brand perception as a premium digital knowledge provider
“Thanks to the solutions proposed by Primotly, we have launched 16 paid courses with multiple chapters. Recently, thanks to Primotly efforts, we were able to introduce a new type of content - bundles. Their recommended solutions support our sales activities.”
— Paweł Olszacki, Marketing Specialist, Tigers
Collaboration Model & Workflow
Project team:
1 Frontend Developer
1 Backend Developer
1 UX/UI Designer
1 Project Manager
Engagement model:
Dedicated team
Time & Material billing
Communication & tools:
Slack – real-time communication
Jira – sprint and backlog planning
Figma – design system and interface prototyping
Confluence – documentation and handovers
Weekly sprint meetings and planning sessions
Work organization:
Agile delivery in 2-week sprints
Regular sprint reviews with client feedback
Collaborative iteration of features and UX based on student interaction testing
"Activities on the part of Primotly are always characterized by a high level of commitment and understanding of customer needs. We regularly met for weekly sprints, during which our project manager carefully explained all activities and discussed our needs. Contact with Primotly is prompt. There is no unnecessary downtime. The project manager responds to emails almost immediately."
