65% Analyst Efficiency Gain Through Cloud and Serverless Solutions
PerfectDraft faced two strategic challenges as their business scaled:
Sustainability & Logistics: Their growing customer base meant a significant increase in used kegs requiring return and reuse. The legacy system was not scalable, incurred high maintenance costs, and required duplicated efforts for each new market or feature. They needed a unified, cost-effective return system that worked across regions.
Data Management & Efficiency: With the expansion of digital operations and logistics, the company required robust solutions for collecting, processing, and analyzing data from diverse sources. The existing infrastructure limited analyst productivity, incurred high operational costs, and lacked real-time capabilities.
Country
USA, UK, France, Argentine
Timeline
2022-ongoing
Industry
Beer, beverages, data
Our Solution
We delivered two major, integrated solutions tailored to business growth, sustainability, and operational efficiency:
A. Keg Return System
Built a modern, standardized return platform to support users in multiple countries
Designed for seamless integration with logistics providers and customer-facing apps
Implemented using serverless architecture to reduce infrastructure costs
Documented all APIs and services via Stoplight, ensuring clarity and maintainability
B. Cloud-Based Data Infrastructure
Migrated existing pipelines to Azure DataFactory, Databricks, Rivery, PySpark, and Python
Implemented real-time data services with AWS Lambda, Snowpipes, SQS, SNS, and CloudWatch
Built dashboards and monitoring layers using Snowflake, Logic Apps, DataBox, and Slack API
Enabled versioned deployments and smooth updates with Azure DevOps, GitHub Actions, and Bash
Secured the ecosystem with Key Vaults, structured logging, and MFA for Snowflake
Enhanced collaboration and reporting via a Slack bot integration for PowerBI snapshots
World-class technologies
Results & Business Value
Keg Return System:
Fully operational across Europe and the UK
Millions of kegs returned since launch
Lower infrastructure cost through serverless deployment
Reduced logistical complexity and improved customer satisfaction
Supports PerfectDraft’s long-term sustainability goals through reuse and token-based incentives
Data Infrastructure:
10+ analysts and data scientists successfully transitioned to cloud tools
65% increase in analyst efficiency through streamlined ingestion and automation
Real-time monitoring and alerting reduced downtime and manual issue resolution
Infrastructure is now scalable, secure, and cost-optimized
Lessons Learned
Investing in a serverless architecture pays off long-term in cost control and scalability
API-first design with thorough documentation accelerates multi-market rollout
Analyst efficiency depends not just on tools, but on automation and integration quality
Building solutions that are modular and easily monitored reduces support overhead
Opportunities for Future Development
Extend the keg return platform with consumer-facing mobile features and live tracking
Integrate real-time demand forecasting into the data ecosystem
Introduce ML-driven anomaly detection in pipeline monitoring
Expand reporting functionality with role-based access and automated insights