We always put distinctive design, usability, and scalability first.
At Primotly, we create modern digital products that fit the needs of our customers and their clients.
Digital Transformation in Two Tracks: E-commerce & Employee Tools
With over 140 years of experience, Betafence is a global leader in fencing systems. But even the most established companies must evolve. To maintain leadership in a highly competitive industry, Betafence set out to modernize two critical aspects of its operations: the customer-facing e-commerce store, to simplify online fence configuration and increase B2C sales and the internal sales support tools, to make the day-to-day work of employees easier and more efficient. In both cases, outdated systems and limited platform flexibility were blocking progress. A digital overhaul was needed—one that prioritized usability, performance, and scalability.
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DOOD: A Digital Platform for Local Food Businesses
DOOD is an innovative platform designed for food-sector businesses—such as restaurants, bakeries, and greengrocers—seeking to move their offerings online and serve customers quickly and conveniently. Within just 24 hours, vendors can launch a personalized online store with delivery or click & collect options. Although the client had ambitious plans to scale both the application and the CMS panel, the existing technology stack lacked the flexibility needed to support their goals efficiently.
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From Local Pharmacy to France’s Leading Digital Pharmacy
When LaSante.net set out to digitize its pharmacy in 2012, it wasn’t just entering e-commerce - it was venturing into uncharted legal territory. French law hadn’t yet caught up with the EU directive permitting online drug sales. Once the law changed in 2013, LaSante became the first officially licensed online pharmacy in the country. But operating in this space came with a unique challenge: every order had to be reviewed by a licensed pharmacist, and all patient data had to be stored in certified, confidential environments.
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Native-Like Mobile Experience for France’s Leading Online Beer Retailer
Founded in 2007, Saveur Bière is the French market leader in online beer sales, offering over 2,500 items—from craft bottles to draft equipment and tasting boxes. As mobile usage surged, the company noticed a significant drop in conversion rates on smartphones, threatening revenue growth. To address this, they engaged Primotly as a long-term software development partner.
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All-in-One Web Builder for Digital Entrepreneurs
With over 250,000 users, Cobiro aims to make digital business creation accessible to everyone—from solo entrepreneurs to agencies and growing enterprises. The platform had to be easy to use, flexible, and powerful, offering tools to create websites and online stores, manage products, and promote offers through platforms like Google Search Ads, Facebook Ads, and Google Shopping.
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